5 Things All Successful Dental Websites Have In Common
When you think of a successful, attractive website, what do you picture?
For most people, it will have a striking layout, lots of high-quality photos and an easy-to-navigate page so that the user does not get lost when looking for something.
But, when it comes to a dental surgery page that is aimed at converting website visitors into patients, it needs to have a bit more than that. And this can leave many dental surgery owners pondering what is required to get more patients into their dental surgery via their websites.
At Dental Focus Marketing, we have nearly 20 years of experience overseeing the construction and tweaking of dental websites, and we will be more than happy to tweak yours to ensure that it does what it is designed to do: attract more patients and help your business grow.
With that in mind, what are some of the things that the most successful dental websites have in common? Read on for a quick guide from our team.
A modern design
It goes without saying that the dental websites we have given a facelift to over the last few years have all wanted to retain their uniqueness, usually related to branding. But, a modern design for a dental website is one thing that even the higher-end dental surgery pages will need.
The design needs to be clear and clutter-free and, most importantly, follow a logical layout so that Google bots can scan the page and rank it on the search engine results, thus boosting visibility.
Detailed information
Next on the list is information.
Your website will need to have a lot of information about what it is that you and your team can offer potential patients regarding cosmetic dental care, orthodontics and so on. Usually, this information is placed on landing pages, but we can ensure that there are numerous blog posts created concerning the dental services you offer. This will once again help with SEO (provided that you choose to have them written weekly), which will get your dental website seen.
High-quality images and videos
Your page will also need to have high-quality photos and videos that introduce your team, show the interior of your clinic and give a quick run-through of what it is you can offer.
Concerning videos or vlogs, these can be minute-long videos with animations showing how dental implants are fixed; this will give your website a professional look while also keeping patients in the know about what they can expect from such procedures.
Testimonials or reviews
This is a must-have for any dental website.
It will allow potential patients to see how well your team has handled your current patients, and if your team responds to feedback on social media, this will show that you are willing to engage with patients, even if they leave negative reviews.
Contact information
Your dental website should also have the contact information needed for patients to find your clinic, such as e-mail, location, phone number and even an interactive Google map.