5 things that can negatively impact your dental marketing
When it comes to marketing for a dental clinic, it is always wise to ensure that you have the right things covered; otherwise, your dental clinic will not attract new patients, and it will cease to expand.
But, unless you have invested in the services of a marketing team, you may not be familiar with the most up-to-date methods that can positively impact your dental clinic’s marketing, and this may actually be causing you to drop in the ranks on Google. Yikes! But luckily, our team can help!
At Dental Focus Marketing, we have been working with dental practices for nearly 20 years to get them onto the front pages of Google, and we know all of the areas where your dental marketing plan may be costing your website conversions.
So, with that in mind, what are some of the things that may be causing issues with your dental marketing plan? Read on to find out!
Not knowing your audience
All dental marketing efforts can be less effective if the target audience is unclear.
This is where many dental practices can inadvertently trip themselves up. Who are your services aimed at? If you aren’t sure, then you need to go back to the drawing board and discuss this with your team.
For instance, if you are aiming your dental care at cosmetic dentistry, your audience is going to be people over the age of 18 who have excess income, so your marketing efforts will need to be aimed at attracting this group.
Poor website design
A poorly designed website can negatively impact the user experience and deter potential patients from reaching out.
For instance, if your website is cluttered and unclear with no well-defined or logical layout, then this will not only impact those who visit the website but also confuse the Google bots that would scan your website to rank it.
Luckily, our team can help with this and will ensure that your website follows a logical layout.
Inadequate online presence
The lack of a strong online presence, such as a limited social media presence or poor search engine optimisation, can make it difficult for potential patients to find your website. So, this will obviously have a bad impact on your marketing.
Our team at Dental Focus Marketing can ensure that your clinic has a well-run page on social media and regularly update your website’s dental SEO.
Poor strategies
Using the wrong marketing strategies or not effectively utilising available channels can limit the reach and impact of marketing efforts.
For instance, if you are focusing all of your efforts on email marketing but receiving poor responses from it, you will need to change your strategy and measure the success of each type to determine the most suitable for your dental clinic.
Not staying up-to-date
To be successful, all marketing must comply with regulations and stay up-to-date with the industry’s trends, especially when it comes to attracting the Google algorithm; this is important to make sure your website is not in violation of any rules.
Our team can ensure that your dental website does not go against any of Google’s regulations and that none of the content on your page is offensive or inappropriate.