5 things to incorporate into your dental marketing plan in 2023
2023 is finally here! And that means a different tact on all aspects of marketing, SEO and basic digital advertising!
Well, not really.
There will be some changes coming in the following year that, if incorporated into your marketing plan, will certainly help your dental surgery attract new patients and retain your current ones. But it’s important to see these as tweaks rather than complete makeovers of your website and strategy.
When you choose to switch your dental marketing strategy around or feel it needs a bit of fine-tuning, contact our team at Dental Focus Marketing. We have nearly 20 years of experience working with dental websites to bolster their positions on Google and other search engines, and our team is dedicated to ensuring that your dental surgery continues to grow. Great!
So, what are some of the tweaks that we may recommend for your dental marketing plan in 2023?
Digital marketing strategies
Unless you don’t already have a dental marketing plan, this area will be more of a tweaking. But in 2023, your surgery will need to build on its SEO and social media page even more, to reach a wider audience and increase visibility for the practice.
Indeed, in 2023, voice searching is predicted to be a growing trend, so you will need to ensure that all of your on-page content adheres to a more formal speaking style, as well as your posts on social media. But don’t worry! Our team is ahead of the curve and prepared to oversee this for you.
Loyalty programs
This is not a new idea, especially for areas of retail such as supermarkets, but you would be surprised at how well it can pay off for dental surgeries too.
Offering a loyalty program or incentives for repeat customers can encourage patient retention, as well as expand your patient list if you offer something along the lines of a free check-up for referred patients.
We will ensure that such programs are in a place everyone can see them (social media), so you can hold on to your current patients.
Testimonials
Utilising patient testimonials and reviews to build trust and credibility with potential patients is another area that your dental surgery should build on.
But, in 2023, it can be even better PR, so to speak, to have short video testimonials from your patients, which can be shown on platforms like Facebook, TikTok and Instagram.
More original content!
Again, if you currently have a dental website, you should already have a blog and dabble with your first vlog idea. But remember, for these to attract new patients, the blog posts will need to be original and related to trending keywords; this is where our team of SEO and marketing writers can help.
By creating informative and educational content, such as blog posts or videos, our team will establish your practice as a leader in the industry of whichever dental area you want to promote.
Professional photos
It can seem edgy or even trendy to have highly doctored photos on your dental surgery page. But, as part of a marketing plan, your photos should be clear and professional and clearly show all your team members. If you are stuck on how to find a photographer, our team can help with this too.