Are you visible? A dental SEO expert can help!
You have created a website for your dental practice and launched it on the web, but you are not enjoying the results that you anticipated! Is there some magic formula to get your website to page one of Google? No, but there is dental SEO! So what on earth is SEO? It is short for search engine optimisation and is used to rank your website by search engines such as Google. How your website is configured technically, how relevant your content is, the popularity of your site based on links and how easily your website can be found. All of this and more determines how Google’s algorithms will rank your page. Digital marketing is about science and art, understanding the technical aspects and producing content that is appealing to searchers.
A market leader
Dental Focus Marketing is an award-winning digital marketing company with over twenty years of producing dentistry specialised websites. Coming from a dental family background we have knowledge and experience of how the dental industry works. Add to this our record of more than five thousand Google page one rankings and our more than twenty-five thousand blogs produced, and you have access to a wealth of experience, skill and knowledge.
The be all and end all
Being on page one of Google is the be all and end all of marketing on the internet. If you fail to exist on page one you will be ignored by more than ninety-two per cent of website surfers in Australia. Dental SEO is the foundation of your website marketing, where you can provide the relevant information that your patients, and future patients want to find. Properly done dental SEO will make you visible and properly maintained it will keep you visible to searchers.
An ongoing process
Content is vital to the existence of your website, but content must fulfil a search engine’s criteria. If you don’t maintain your content in the format that is required you will start to lose position and with it your relevance. Keeping pace with social media maintains the communication channels with your patients. As you know, no two patients are the same and each one has their favourite means of communication, so keeping up to date with social media is important. Search engine results pages are extremely competitive and this makes your SEO even more important.
Types of SEO
Technical SEO is when the technical aspects of your website are optimised. When the content on your website has been optimised for both the search engines and searchers this is referred to as on-site SEO. Enhancing your brand recognition and awareness is off-site SEO.
Making your website work for you.
In order to help you, we offer a package that keeps your website ticking over and maintained on page one of Google. Digital marketing is where you have to be, but staying current is not easy when you are trying to run a dental practice. To help you, we provide an initial complimentary consultation. A Dental Focus Marketing manager will happily visit you, upon request, and outline how we can optimise your website.