Want your cosmetic dental page to stand out? 5 ways Dental Focus improves cosmetic dental websites
When you are browsing online looking at the webpages of different dental surgeries, you may have noticed a theme.
Based on the type of dental surgery (cosmetic, orthodontic), the page itself seems to showcase different information and may or may not have photos. This is not an accident as is linked to attracting patients to the services that the surgery can offer; for instance, if it is an orthodontic site, it will probably have animations of braces but will rarely have videos showing how braces are fitted.
Why use different formats for different surgeries? Because, simply, it works!
At Dental Focus, we have helped to design and redesign thousands of dental websites and know exactly what is required to attract patients to stay on your site and eventually contact your team. Based on your surgeries speciality, we will work with you to make it more patient accessible, friendly and easier to understand, turning those site visitors into patients. Great!!
In this article, we will be discussing one of the more common types of dental websites we produce, the cosmetic ones, and discuss how we makeover such sites to attract more patients. Enjoy!
Testimonials
If you offer cosmetic options and don’t have any testimonials or reviews displayed on your page, we will design a testimonial only page, so potential patients can see how your previous patients have felt using your surgery.
We won’t usually include entire reviews, but will rather palace segments onto the new page, allowing potential patients to scroll through them and click on the full review if they wish.
Photo galleries
Cosmetic dental care is all about appearances, so photo galleries make up a huge part of all cosmetic dental websites!
Depending on what you offer and how you want it to look, our website designers can set the photos up in a before and after format, allowing site visitors to see the level of expertise that your team can offer them.
Fees
Clarity is key to attracting patients and so, our website design team at Dental Focus will work with you to create a list of fees.
This may seem tedious, but it is vital to be open and honest with site visitors, as the cost of a procedure will be a huge factor in whether or not a patient chooses it. If you are able to offer finance options, we will mention that too on the same page as the fees.
Guides
Guides are great for breaking down how each cosmetic procedure will be performed but it also allows our writing team to use keywords and backlinks, strengthening your site’s position on Google rankings.
If you wish, why not make some of the guide’s videos or animations? This will once again attract those Google bots which in turn will attract more patients.
Jargon-free information
You will want to make each procedure you offer as simple to understand as possible, and our team will create jargon-free articles to promote your services, while also boosting Google rankings.
Book your free Discovery Consultation to explore your needs and situation together with us, start growing your business and attracting more patients. Call us on (03) 8362 3319 or send us an email to get in touch today!