How do we make dental websites successful? An introductory guide from Dental Focus
It can be a tricky area to get right. How do you ensure that your dental surgery homepage is unique enough to stand out from the crowd, while also making sure that it looks and seems professional?
In the modern world, more services than ever before are finding their way online and when it comes to competing with nearby dental surgeries, you cannot afford to let your website be bland and boring. In a way, your surgery is yours and your team’s digital business card which has to leave a lasting and positive impression on everyone who visits it.
So, without employing a potentially awful gimmick on your homepage, how do you get this professional and unique balance right? You don’t have to!
When you hire our marketing team at Dental Focus, you are hiring a team that has overseen the makeovers of thousands of dental websites and can provide you with customised feedback on how to make yours more successful. We pride ourselves on making each page unique to the surgery it represents, allowing you to turn your attention back to your patients while we handle the marketing and makeovers.
But what are some of the must-haves we employ to make all of our dental websites successful? Read on to find out!
Logical navigation
Have you ever visited a truly awful website? What was it about it that made it so poor?
In our experience of working with dental websites, one of the biggest letdowns is messy navigation; in short, the pages don’t follow an order that makes it easy to scroll through for visitors.
And so, when you hire our team at Dental Focus to oversee your page, we will make sure that it follows a logical order, allowing patients and visitors to locate the information that they are searching for.
Education
The secretive veil on dental care is falling and more patients than ever before are wanting to learn about the treatments that a dental team can offer.
In order to make your surgery stand out, we will help you to put together education videos, podcasts or blogs, so the visitors of your site can learn about the procedures you can offer. This will also help you to display your knowledge to potential patients, which in our experience is never a bad thing!
Reviews
Do you and your team have glistening reviews from your current and former patients?
If so, we will put them on your site, which will allow visitors to see what you and your team have accomplished with already existing patients. We will also place before and after photos (if you wish) next to reviews of cosmetic procedures.
Blogs
And finally, all successful dental sites have a regularly updated blog, showcasing brief articles about procedures that you and your team can offer to your patients.
Not only are these educational, but they offer the chance for backlinking and the using of targeted keywords, which helps to build your site’s rankings on search engines. Great stuff!
Book your free Discovery Consultation to explore your needs and situation together with us, start growing your business and attracting more patients. Call us on (03) 8362 3319 or send us an email to get in touch today!