Want to learn a bit more about dental SEO? An introductory glossary from Dental Focus
Unless you are a computer buff, chances are you only know a little bit (if anything) about search engine optimisation.
And, unfortunately, if you are in the business of trying to attract more patients to your dental surgery website, then you will need to brush up a little bit on your computer skills! Why?
Because search engine optimisation (or SEO) is pivotal for not only attracting new patients to your website, but it is also needed to foster good relationships with current patients, while also promoting what it is that you and your team can offer. Essentially, its outcome is like an all-purpose flyer or an online business card, showcasing your surgery.
As we said before, you don’t have to brush up too much on your computer skills; leave that to us!
At Dental Focus, we have nearly 20 years of working with dental SEO and can devise a customised package for your surgery’s website. We will focus on key areas of your webpage to bring it up to speed with search engines, allowing more potential patients to see it and to click on it. More clicks equate to more patients for your team! Perfect!
But, of course, education is key and having a brief idea about what dental SEO entails will help you to feel better about what our team at Dental Focus does. Here, we provide a brief guide to some of the words you will come across when you begin working with us. Enjoy!
Search engine optimisation
OK, we’ve touched on this, but what is it?
In short, SEO is the process of improving the quality and quantity of organic internet traffic to your surgery page, using keywords, backlinking and regularly updated pages on your site So, if you are a dentist in Melbourne Australia, then we will make sure that when someone searches for ‘dentist in Melbourne’ or ‘dentist near me’ while in Melbourne, your surgery comes up due to the use of keywords and other dental SEO tips.
Crawling
When anyone types in a keyword into a search engine, the engine sends out bots to ‘crawl’ the internet.
This will involve identifying keywords on your webpage, or following links from other packages back to yours, allowing your page to be shown on the first page of search results.
Keywords
Keywords are terms in unique web content that allow digital search engine bots and/or potential patients to find your page. If you offer porcelain veneers in Melbourne and this term is typed in by a potential patient, your page will come up due to these terms appearing in the blog we create for you or on your homepage.
Back-linking
When we backlink, we are linking your surgery page to another authoritative website, like the NHS or Bupa. It helps make your page seem more genuine to search bots.
Ranking
This is your page’s position on the end search results; with our tips and SEO knowledge, our team will aim to get your page ranking highly!
Book your free Discovery Consultation to explore your needs and situation together with us, start growing your business and attracting more patients. Call us on (03) 8362 3319 or send us an email to get in touch today!