The importance of dental marketing to attract patient awareness
Dental marketing is an essential tool necessary to attract new patients to your dental practice. In this age of digital technology, most dental practices are advertising their services online and in this overcrowded market, unless you are also advertising the treatments and procedures available at your dental practice online, then it is more than likely that you are losing potential patients to your competitors. Speak to us at Dental Focus Marketing, an award-winning dental marketing team with almost two decades of experience, and let us take care of your dental marketing strategies for you.
How to attract patients using a good dental website
To begin your dental marketing, first we will need to create a well-designed website for you. The importance of a productive website for your dental practice is second to none. Before setting foot into your practice your potential patients will want to find out what you are all about and to do this they will search for you online. If you are not present online yet, then Google will direct them to the next local dentist in the area who is advertising their services online, and you will end up losing your patient to your competitors.
We will create a website that is beautiful yet functional and is able to promote the strength of your dental practice. First impressions are key, so we will begin by creating a wonderful homepage which will address the profile of your dentist and any unique selling points which will make you stand out from the crowd. Some patients have a fear of dentists, known as dentophobia and even more have dental anxiety, so we will make sure that your patients are not intimidated by all the treatments and procedures that you have to offer. Although these will be addressed fully, to help ease concerns, we will show them your human side too and your website will be a clear reflection of what your dental practice is like. We will show that you are warm and welcoming and help gain the patient’s trust by showing off the premises of your practice using images, videos and a virtual tour where possible. We will also introduce the people on your team using pictures of them smiling happily with their beautiful, white teeth. We will reassure potential patients that this is the best place for them, for quality dental care and good customer service, and encourage them to take the first step and either give you a call or visit the practice in person.
How to make people aware of your website
Once we have established the website, the next step in successful dental marketing is to make sure that your website can be found when a potential patient is searching for their dental needs in your geographical vicinity. It is no good having an amazing website if there’s no one to show it off to and that’s where we implement and develop search engine optimisation (dental SEO) for your practice. SEO is used for increasing your website’s visibility and ranking on the results page of Google. It ensures that when a potential patient searches for keywords relating to dental practices or services on Google in your area, your website will appear on the first page of the results without having to pay for advertisements.
Speak to us at Dental Focus Marketing and find out more about the different methods that we use to fulfil your digital marketing needs and attract more patients for your practice.