The advantages of social media in good dental marketing
Research has shown that in 2021, 89% of the population in Australia have access to the Internet and that 96% of internet users between 16 and 64 access at least one social media network. With the establishment of the Internet, it is expected, from a credible business, that you will have a strong online and social media presence. Social media for dentists allows patients to be able to find out more about you and the treatments and procedures that you are able to offer at your dental practice before having to commit by booking an appointment and visiting you in person.
Dental practices have been heavily advertising their businesses online for the last two decades; however, a standalone website is now insufficient for attracting new patients and growing your dental practice. It is important that you have a strong dental marketing campaign in place and to do this it is necessary to make the most of this powerful tool which is social media. As the figures show, social media is at everyone’s fingertips so it is important that your dental practice has a strong social media presence that helps you stand out from the other dental practices in your area.
How social media helps
Social media for dentists requires time, effort and maintenance. There is no point in setting up a beautiful page that is then left forgotten about because it may as well be non-existent. Social media pages need to be updated as frequently as possible with new, exciting, interesting and informative content which educates potential patients on the importance of visiting their dentist on a regular basis and encourages existing patients to address their dental needs, be it medical or cosmetic. Either you will need a dedicated member of staff who can do this for you on a daily basis or you could contact us at dental focus marketing so that we can take care of your dental marketing campaign for you. With our knowledge and expertise on social media for dentists, you can be sure that you will have a fantastic dental website, a strong dental marketing strategy and excellent social media pages which are exciting, popular and help bring in new patients to your dental practice.
Facebook and Instagram have remained the most widely used platforms here in Australia and by making sure that you have profiles on both of these platforms you will be able to target a wide and diverse audience as both these platforms attract different demographics of the public. Facebook retains the largest audience of all social media platforms worldwide whilst Instagram is popular amongst teens and young adults. For the success of any dental practice, it is important that you are able to attract patients of all ages and with dental patients having a high lifetime value the younger they are when they join your practice the more potential they bring to your business. Speak to us at dental focus marketing today and find out how we use social media for dentists to help boost the success of dental practices across the country. We are here to help you too.