The importance of dental SEO and its different types
Search engine optimisation or dental SEO is essential for the success of any dental practice in this era of digital technology, where everyone is searching on Google for their answers. If a prospective patient is looking for a new dental practice in the area then they will type this into the Google search bar. If they are experiencing issues with their teeth then they will also type this subject into the Google search bar and if they are looking to improve the appearance of their teeth then again Google is the place to go. This means that you need to make Google aware that you have the answers that these potential patients are searching for and that Google should direct these patients to your website to help address their dental needs. The techniques and strategies which are involved in doing this are known as dental SEO.
It is more than likely that you have heard of dental SEO, but you may not be sure about how to implement it in your dental marketing campaign. Here at Dental Focus Marketing we are a multi-award-winning digital dental marketing team and we specialise in dental SEO. We know that without SEO your marketing campaign may as well be non-existent. If you delegate your dental marketing campaign to our experienced and professional dental marketing team, we will make sure that you have strong SEO in place to help create a strong online presence for you.
The different types of SEO
You need a strong online presence to be able to succeed in this era of digital technology and the internet has become a very overcrowded market, as digital marketing has become the most effective way forward. All dental practices have beautiful dental websites in place to market their business. Therefore, not only do you need an excellent website for your dental practice, but you need to make sure that your website is better than that of your competitors, so that Google places it higher up on its search results page for patients to consider before the websites of the other dental practices in your area.
There are three main types of SEO and it is important that all three are addressed for optimal SEO. Technical SEO consists of the techniques and strategies that you have in place to make sure that your website is easy to crawl and index by Google and other search engines. It is also involved in making sure that your website is functioning optimally at all times to ensure an excellent user experience. This includes factors such as page speed and good site navigation and needs to be checked on a regular basis, as technical issues can occur at any time. On-page SEO and off-page SEO are the two other types of SEO which must be addressed for successful dental marketing. On-page SEO involves the optimisation of the actual website itself, whilst off-page SEO is involved with increasing trust and credibility by content creation and earning backlinks from other websites. Speak to us at Dental Focus Marketing today and find out more about the techniques and strategies that we will put in place to help boost the success of your business using SEO.