Successful dental marketing with conversion rate optimisation
There are many different techniques and strategies which are necessary for good dental marketing. Here at Dental Focus Marketing we are a digital dental marketing team and we are here to offer you our knowledge and expertise to put together a fantastic dental website for you and a strong dental marketing campaign that will help boost the success of your dental practice. A good website is key to dental marketing and we will either put together a brand-new website for your dental practice or we will modernise and update your existing website to make sure it is in keeping with current trends.
CRO
Once we are happy that you have a modern and attractive dental website our role is to ensure its success. Our marketing strategies are designed to encourage website visitors to take the next step and either leave their contact details with you or book an appointment to visit you in person. Although it takes time to form relationships and build confidence, once your website is established and maintained successfully, it will work for you 24 hours a day, 7 days a week to help boost the success of your dental practice and bring quality new patients through your door for many years to come. This is known as conversion rate optimisation. There are many strategies which are involved in good conversion rate optimisation and it begins from the very first page of your website until the very end.
Making a good first impression
The homepage of your website is very important for the success of your dental website as a whole. On this page we will show off the profile of your dental practice and the branding of your business. This is usually the first page that a prospective patient will see, so it is the digital equivalent of the patient walking through your front door. It is very important that your homepage makes a positive first impression on your visitors and that it accurately guides them to the information that they are looking for. A homepage should have shortcuts to information about the different fields of dentistry and the different treatments and procedures that you have to offer. There will be a large ‘click to call’ button, encouraging prospective patients to speak to you in person, and where possible we will include a chat feature for those who are reluctant to call, but have questions that they need answered.
The importance of good user experience
Conversion rate optimisation is significantly dependent on good user experience. It is important that your homepage and the website itself loads instantly and accurately, and that all features are fully functioning at all times. We will make sure that your website is maintained on a continuous basis and we will carry out regular website audits to find out which pages are successful and which require updating or replacement. Speak to us at Dental Focus Marketing today and watch us find new patients to join your dental practice and boost the success of your business very quickly.