The importance of a professional dental website for good dental marketing
You must have a modern, attractive and fully functional dental website to show off your dental practice and attract new patients to help you to continue to grow and succeed. Most dental practices have dental websites as part of their marketing campaign, so to make sure that your website stands out from the crowd, you need to place it in the hands of the professionals.
Here at Dental Focus Marketing, we have two decades of experience in creating modern, attractive and bespoke dental websites. Whether you need a brand new website or you already have a website for your dental practice that requires updating and management, get in contact with our website design team here at Dental Focus Marketing so that we can take care of this for you. With a portfolio of over 1000 dental websites, we know what works and what does not. We will make sure that your website is in line with the current trends and offers more than the websites of your competitors to encourage patients to visit you rather than the other dental practices in your area. Speak to us at Dental Focus Marketing today to find out more.
Know your competition
To begin with, we can carry out competitor analysis and find out what the other dental websites are offering. This will help us ensure that you are also offering the services that the other dental practices in your area offer their patients, and then we will look for gaps in the market and use these to emphasise why patients should visit you to address their dental needs. We will find out your USPs and your ethos to help you stand out from amongst your competitors, and this information will help make sure that your website is a step ahead of the websites of the other dental practices in your area.
The 7 Ps of dental marketing
Our friendly and experienced team will use the 7 Ps of dental marketing to find out everything they need to know about you and your practice. The 7 Ps include the:
- profile of your business
- people in your team
- premises of the practice
- prices of the treatments
- promises of excellent dental care at these prices
- proof of being able to carry out good dental care (using reviews and testimonials)
- pictures (before and after) of successful treatment at the practice.
Finally, we will also address services that help set you apart from your competitors. This could be in the form of tailored treatment plans and smile makeovers that are different to what the other dental practices are offering.
We want to make sure that this information is conveyed in an interesting and engaging manner throughout your website, with each page encouraging the visitor to explore further until they are convinced that your dental practice is the best place for them. Speak to us at Dental Focus Marketing today, and find out more about creating a dental website that will help boost the success of your dental practice.