Modern techniques for dental marketing
Dental marketing techniques have changed significantly over the last few decades, and this has been to the dentist’s advantage. Previous dental marketing techniques involved informing patients of the dental practice you run, where it is located and what treatments and procedures you have to offer. Then, you had to wait for patients to pick up the phone, book an appointment and visit you in person to address their dental needs.
Digital dental marketing allows patients to find out significantly more about you as a dentist and as a person, the people on your team and your dental practice itself to help them familiarise themselves with you so that they are more encouraged to visit you in person. Digital dental marketing allows patients to communicate with you before they commit to a face-to-face appointment; this is highly instrumental in attracting more patients and encouraging nervous patients to face their fears and address their dental needs.
A strong digital marketing campaign is vital for the success of your dental practice, and to find out more about the modern techniques that are useful for dental marketing in this era of digital technology, you need to speak to us at Dental Focus Marketing. We can help put together a fantastic dental marketing campaign for you.
Social media for dental marketing
Many prospective patients could be nervous or embarrassed about contacting you in person to discuss their dental needs; however, they may find it easier to make contact through social media. This is one of the newest methods of marketing. Not only can they ask you questions about their dental needs but they can also discuss amongst each other on your page to which you can contribute and engage with them, encouraging them to contact you in person or find out more information on what they are looking for. Social media has become a powerful tool in successful dental marketing for this era of digitalisation. The majority of teenagers and adults here in Australia use social media, so you must incorporate it as part of your dental marketing campaign.
Facebook and Instagram are the world’s most popular social media platforms, and YouTube is also excellent for sharing videos of successful treatments at your dental practice. Through such platforms, you can educate patients using short video messages from the people on your team explaining the importance of looking after dental health. You can teach good dental hygiene techniques, emphasise the need for regular dental appointments, and introduce new techniques, procedures and even reviews on testimonials from existing patients. Each platform will help you widen your target audience and publicise your dental practice further.
Speak to us at Dental Focus Marketing to find out more about social media and how we can help take care of your social media pages whilst you look after your patients’ dental needs. Social media pages require regular maintenance, and by interacting with your patients frequently, you will be able to boost the success of your dental practice and encourage new patients to visit you.