The advantages of having a social media page for your dental practice
Approximately 90% of the adult population, here in Australia, are active on at least one form of social media. Social media has become the most popular method of keeping in touch with friends and family, learning about current affairs and modern trends, and also for marketing businesses, whether small or large, new or old, showcasing products or services.
Social media for dentists is an excellent way of promoting good dental health amongst the younger generation of the population who may not feel that it is necessary to visit the dentist on a regular basis. Social media for dentists also provides excellent means for engaging with nervous patients who avoid visiting the dentist or do not want to speak to the dentist in person, but secretly want to find out more on how to address their dental needs.
Social media for dentists can help educate the general public on how to look after their teeth and the treatments and procedures that are available for them to address any issues that they may have. A good dental website for your dental practice should also have all this information, however, with effective social media for dentists, prospective patients will not only read this information, but they will be able to hold a conversation with you or ask you questions which they may be afraid to do in person.
With good social media marketing for your practice you can keep prospective patients updated on what is happening at your dental practice. You can inform them of new treatments and procedures that you have successfully carried out at the practice, display smile makeovers which you have achieved to prove the quality of dental care that you are capable of and also interact with prospective patients and existing patients on an informal basis. This is highly beneficial because it helps patients familiarise themselves with you more effectively, which over a period of time will encourage them to visit you in person and address their dental needs.
Speak to our specialist team for greater success
To make sure you have a good social media page for your dental practice you need to speak to Dental Focus Marketing and find out how we can help you. If you already have an existing social media page, a specialist marketing team will audit this page for you and look for what is working and what needs to be changed. We will make sure that you have a social media page which is in keeping with current trends and that it is attracting good online traffic, likes and shares. We will be able to carry out competitor analysis and find out what the social media pages for the dental practices in your area are able to offer. This will help make sure that we have addressed all the aspects which the other dental practices are offering, but also make certain that we have implemented strategies which let you stand out from among the crowd.
Speak to us at Dental Focus Marketing today and find out more about social media and how you can use it to your advantage to help find new patients for your dental practice and boost the success of your business.