Successful dental marketing techniques
There are many different dental marketing strategies which you can implement to help you attract new patients and grow your dental practice. Speak to us at Dental Focus Marketing. We are a multi-award-winning digital dental marketing team and we will put together a dental marketing campaign which is individually tailored for you and your practice. There are some marketing techniques which you will already have in place, so we can discuss this together and find out how we can enhance these techniques and which new techniques we can implement for you to help boost the success of your dental practice.
A modern dental website
To begin with, we will use our knowledge and expertise to help you create a modern, bespoke and attractive dental website for your practice. If you already have a website in place then we can audit this for you and find out which pages are attracting website traffic and which pages do not have much interest. We will adapt these accordingly or remove them all together.
Our specialist website design team will make sure that your website informs patients of all the treatments and procedures that you are able to offer. We will personalise this information, by including plenty of pictures and videos of you and your team welcoming the patients and encouraging them to address their dental needs with you. We will make sure that all written content is broken up using before and after pictures, as well as videos, to show how the treatments are carried out. We can also include explanations from you and your team on the benefits of these treatments to help engage with prospective patients and encourage them to explore the website further.
Our team will make sure you have a website which stands out from amongst the crowd. We will also make sure that it is optimised for Google so that it can be easily found when patients are searching for a new dentist in the area or answers to their dental queries.
Google my business
Another important factor for good digital dental marketing is making sure that you have an optimised Google ‘my business’ page for your dental practice. Google my business is important for all businesses. You need to make sure that you include as much information as possible on this page, as it is one of the first pages that Google will present to prospective patients and existing patients who want to find out more about you, are looking to contact you or are looking for dental practices in the area. All contact information needs to be checked on a regular basis to make sure it is correct and up to date, you will also find that your dental practice is marked on the virtual map of your area to show where you and the other local dental practices are located.
Together, a complete Google my business page and a fantastic dental website will help you market your dental practice effectively to an unlimited audience who will be able to find out as much information as they need online and be encouraged to explore further or book an appointment to visit you in person very soon. Speak to us at Dental Focus Marketing today to find out more.