Exceptional dental SEO for attracting new patients
Dental SEO or search engine optimisation is the process by which dental websites rank highly on Google Search results lists. A good ranking on Google results lists is very important for attracting visitors to your website. A good dental website is now the main source of attracting new patients for the majority of dental practices. Without a good website and dental SEO your dental practice will get lost amongst the competition. To find out expert information on how you can optimise your website you need to speak to us at Dental Focus Marketing.
We are specialists in creating and maintaining dental websites with dental SEO and we will put together a strong digital dental marketing campaign to help boost the success of your dental practice. We will assess your website to begin with and find out which pages are attracting attention, which pages need to be improved or which need to be removed altogether. We will also check your ranking on Google Search results lists for key dental terms. This will help us optimise your website more efficiently.
Keyword research
Keywords are one of the main factors in dental SEO. Keywords are the dental terms which are searched for most frequently by the people in your geographical vicinity. This could be the name of a specific treatment or procedure such as Invisalign or dental implants. It could be that prospective patients are searching for a new dental practice, in that case it would be ‘dentist in …’ (plus your location). Our dedicated team will carry out keyword research on your behalf and find out what the people in your area are interested in. We will change your landing pages accordingly and make sure that they are in keeping with current modes. To maintain SEO you need to be in touch with contemporary trends and make sure that you look for changes in keywords and adapt your website accordingly.
Technical issues
Another great way of optimising your website is making sure that it is functioning correctly at all times. You need to ensure that it can be accessed from all devices, especially mobile phones. You also need to make certain that the website is quick and easy to navigate with fast loading, so that visitors do not feel like they are wasting their time, but are able to work their way around your website quickly and easily, looking for information that they need. The more visitors that access your website and spend a reasonable amount of time exploring it the more people Google will direct to your page, by boosting your position in the search results list.
Competitor analysis
Research has shown that you need to be in the top three of the search results list to attract quality patients to your practice. Competitor analysis will be useful in finding out what the other dental practices in the search results list are offering. In this way you can make sure that your patients are not only able to find the same treatment and procedures at your dental practice, but you can find ways to stand out from amongst your competitors and attract patients to you. Speak to us at Dental Focus Marketing today and let us help you become one of the top dental practices in your area very soon.