Why dental SEO is important for attracting website visitors
Dental search engine optimisation or dental SEO determines how you rank on search engine results lists. A few years ago if your website was listed on the first page of the search results list then this was thought to be a success. After analysing millions of Google Search results research shows that more than 50% of all clicks go to the top 3 websites on the results page. The number 1 result has an average of a quarter of the clicks whilst numbers 2 and 3 share the remaining quarter. The higher you are on the list, the greater chance there is of attracting quality leads as most people do not browse dental websites for fun, but will be looking on your website because they are either suffering from a certain issue or wish to undergo a certain treatment or procedure. Speak to us at Dental Focus Marketing today. Let us take a look at your existing website and assess your dental SEO or let us find out as much as we can about you and put together a brand new website with dental SEO, so that with our help you will be attracting new patients very soon.
On-page SEO
There are three main types of dental SEO and by understanding them more clearly you can boost the success of your website. These are on-page SEO, off-page SEO and technical SEO. Let’s learn about on-page SEO. On-page SEO involves optimising your web pages and your content so that you can rank higher in the search results list. This involves factors such as keywords. Keywords are very important for on-page SEO, however, these need to be used strategically and not just repetitively. It is important to make sure that when you include your keyword your content remains grammatically correct and that it is easy to read rather than repetitive and confusing. Google is able to recognise connecting words and phrases and associate you with the keyword. Therefore, rather than repeatedly using the exact keywords you can alter them for better readability and better user experience.
The content that you create needs to be interesting, educational and engaging so that patients are encouraged to revisit your website and learn more about their dental needs and all the treatments and procedures that you have to offer. The more people that visit your website the greater chance there is of boosting your ranking further in the search results list. The aim of each page should be to fulfil what your patient is searching for. Making sure that titles, subheadings, captions and images are thought out and designed to attract the attention of the reader will help patients find what they are looking for quickly and easily, so that they can learn more about the services that you are offering.
Speak to us at Dental Focus Marketing today. We can help you find out more about on-page SEO and and the other techniques and strategies involved in dental SEO, so that you have a website which is optimised for Google and can achieve a good ranking in the search results list for dental practices in your area.