Dental marketing with traditional and modern techniques
Dental marketing is very important for the growth and success of your business. If you have a dental practice then it is important that you have a digital dental marketing strategy in place, so that patients are able to find you when they are searching for their dental needs. Speak to us at Dental Focus Marketing. We are a multi-award-winning digital dental marketing team. We put together bespoke dental marketing campaigns for dental practices across this country and in the UK. We have been helping dental practices over the last two decades and this means we have great insight into the industry and a really good idea of what is working and what is not working right now. There are many different strategies to put into place for a successful marketing campaign and here we will outline some simple ways to make sure that your marketing campaign is a success.
Google reviews and ratings
First you need to have a good collection of positive reviews for your dentists and your dental practice. Google reviews are key to the success of your business in this era of digital technology. Some studies show that approximately 97% of customers or patients look at online reviews and 85% of them trust an online review as much as they trust a personal recommendation from a friend. This means that when a patient is searching for a dentist or other healthcare professional in the area, they will search for online reviews on Google prior to booking an appointment or visiting you in person. If you have a high number of positive reviews and a top Google rating this will also affect your ranking on the Google Search results list. Quality reviews will help boost your ranking in the search results list and therefore direct more patients to your website. To help you get more online reviews you need to ask patients to leave a review each time they visit your practice. Most people search for the ‘best dentist in (+location)’ and when they do so Google takes into consideration your rating to decide where to rank your website on the results list.
An efficient referral campaign
Another efficient way of attracting new patients as part of your marketing campaign is having a referral strategy for your existing patients. Word of mouth referrals are a traditional marketing technique and this still works today. It is an excellent way of boosting the success of your business and will attract quality patients who are also likely to recommend their friends and family to visit the practice too. The way that you ask for referrals makes a difference and by making sure that there is a good incentive for your existing patients, as well as your prospective patients, you will be adding new patients to your list very soon.
Speak to us at Dental Focus Marketing today and find out more about dental marketing and digital dental marketing and how you can use traditional methods in combination with modern marketing techniques to boost the success of your dental practice and attract new patients to you.