Dental SEO and how to optimise your website for Google
Dental based SEO is one of the most important tools of a successful dental practice. It can be difficult to know where to start, but our team can help and can make your website more visible to potential patients and increase your chances of ranking higher on search engine results pages.
Because at Dental Focus, our team knows a lot about dental SEO, and can provide you with a website assessment, so we can determine how optimised your site is relating to the Google algorithm. We can offer a range of services from website makeovers to blog writing, so you can rest assured that your site will reach the SERPs in no time at all!
So, how can you optimise your website with dental SEO?
This can be done in a variety of ways, but there are some main tactics that are particularly powerful in 2022 which will be discussed here.
Mobile accessibility
The first thing you can do is make sure your website is mobile friendly. With more and more people searching for dental services on their phones, it’s essential that your website looks good and performs well on all devices.
This may mean that our team will have to makeover your website and compress images, but overall, having a high level of mobile accessibility is vital for a website to be ranked highly on Google, and it is a core part of dental SEO.
High quality, original conten
The next step is to create high-quality content. This means writing original blog posts, dental articles, and other content that is informative relating to what your team can offer to patients. Google loves high-quality content, so this will help improve your website’s ranking.
Google also loves original content, and any plagiarised content will cause the website to be ranked lower. But don’t worry! Our team at Dental Focus has dedicated marketing writers who can create original blog pieces for your site every week, to keep you and your site on the top page.
Keywords
Finally, we will make sure your website is properly optimised for Google. This includes using the right keywords and meta tags, as well as ensuring that your website loads quickly and efficiently. Again, the keywords will be sprinkled throughout the blog posts or information pages relating to procedures, and the faster loading page can be achieved by our team compressing images and ensuring that there are no pieces of muddled code slowing the site down.
Social media
When it comes to SEO, social media is a powerful tool.
We can make sure your social media profiles are complete and up to date, and use them to connect with potential patients. We will post interesting and engaging content, and make sure you respond to comments and messages. This will help you reach a wider audience and drive traffic to your website.
Vlogs
People who visit your website will want to see your team. And by being more engaged and by posting vlogs, or video blogs regularly, you can ensure that your website will be visited more, either via social media or organic searches on Google.