How to keep existing dental patients coming back with dental marketing
Are you looking to attract more patients to your dental surgery? Of course, you are! But this can be tricky!
They may be completely happy with the dental care they receive from your practice, but if something new comes along that looks even better, they’re gone in a flash. And unless you do something to keep them coming back, they may never return.
Luckily, there are many ways you can attract existing patients back to your dental surgery, some will involve marketing, and some will just involve you and your team showing off your smiles.
When you come to Dental Focus, our team can help with your dental marketing strategy and will be happy to show you not only how to attract new clients, but to keep existing ones returning to your surgery. After all, our team has been doing this for over 20 years and knows all there is to know about marketing.
So, with that in mind, how can our team help you to keep existing patients loyal with dental marketing techniques?
Stay active on social media
Social media is a great way to connect with your patients and keep them updated on what’s going on at your practice. Make sure you post interesting and engaging content regularly.
Social media is also the perfect place to show off promotions that you may have. That way, your existing patients can share this information with their friends and family, and potentially attract them to your surgery too! A simple dental marketing technique that really pays off and helps you spread your brand.
Send emails
When patients sign up for dental surgeries, you can (and should) ask them to provide their email addresses. This offers you the opportunity to send them targeted emails relating to what your team can offer them.
For example, if you are aware that you have a patient who wants to undertake orthodontic treatment, you can send them an email about all of the different kinds of orthodontic tools you can offer, from standard braces to Invisalign. This is a great way to use targeted advertising and will ensure that they at least consider your surgery in their cosmetic dental journey.
Text reminders
OK, so we know that a lot of standard dental patients don’t like attending check-ups. So, while it can be tempting to simply allow them to book their next check-up as and when they want to, this does not bode well for loyalty to your surgery, or their teeth and gums.
So, we can set up a particularly clever piece of marketing, aiming to remind them that they are due for a check-up. This is simple, direct and saves a fortune on paper.
Promotions for existing patients
And finally, one way you can keep patients coming back to your surgery for their dental treatment is to offer them promotions.
Revisiting the previous example of social media communications; if you have a patient who signs up their friends and family to your site, you can then offer them a promotion, such as 25% off dental whitening, or a free check-up with cleaning. This is a great way to pull existing patients back to your surgery, and also offers them an advantage too.