What are the advantages of having social media for dentists?
Dentists are using social media more and more to communicate with their patients. In a world where people are increasingly reliant on their phones, social media provides a quick and easy way for dentists to connect with their patients.
Social media can be used to post updates about the practice, answer questions from patients, and provide educational content. It’s also a great way to connect with other dental professionals and learn from their experiences.
At Dental Focus, our team knows the ins and outs of why social media for dentists is so important, and when you come to us with a marketing plan, this will be one of the core areas we will focus on. We will also be able to oversee your social media pages and provide you with advice on what we think could help you grow your brand online too.
So, what are some of the key advantages of social media for dentists, and why is it a booming area for marketing?
Connect with patients
Over a million people are using social media as you read this sentence. Way over a million. And so, social media for dentists allows you to reach more people than you would be able to with SEO or other marketing strategies alone.
We will work with you to build your presence on the most popular social media sites and remember, social media is a great way to connect with patients and keep them updated on their dental health.
Grow your brand
The toothpaste brand Colgate has a web page on Facebook which has over 3 million followers. That’s a lot of people liking a toothpaste brand!
In much the same way, social media can act as a calling card to help you build your surgery brand, and provide you with a new way to grow your presence online.
Education on dental care
As mentioned earlier, social media is a great platform on which your dental team can educate potential patients on their dental care. You could also provide video-based blogs about cosmetic dental treatments that you can offer, which will also act as a way to pull people towards your surgery. But don’t overlook the importance of social media as an educational tool.
Promotions
If you are offering a promotion at your dental surgery such as money off dental whitening or initial check-ups for new patients, then social media is a great place to advertise these and pull in a larger crowd simply based on the number of people who will see the posts.
Connect
Social media platforms also provide you with the perfect place for patients to contact your team and offer feedback on their experiences and will allow you to settle any potential issues quickly and efficiently. This also allows you to have the perfect platform to connect with patients and ask for their feedback on their experience at your dental surgery, thus helping you and your team to learn about areas that may need improving, and areas that are going down well with your patients.