Advantages of getting on to social media for dentists
Everyone is on social media nowadays, with the most popular platforms of 2022 being Instagram, TikTok and, of course, Facebook.
While social media is a great way of contacting people you knew in school, or even a great platform for voicing your opinion, it is also an important marketing tool, especially as SEO becomes the most popular way for businesses to advertise.
Therefore, if you are looking for a way to boost your surgery’s credibility via the internet, then you will need to get your dental practice on social media. And while this may sound unusual, there are multiple benefits to doing so.
At Dental Focus Marketing, we have been helping dental surgeries for nearly 20 years to attract new patients, and today, we are more focused than ever on the benefits of social media for dentists. We can assess the needs of your dental surgery, as well as your target audience, and will work to build a social media platform that will help to boost your popularity and increase your list of patients.
But, going back to the original point, what are some of the core benefits of social media for dentists? Our team answers that question below.
New patients
A key advantage of social media for dentists is that it allows them to attract new patients. Indeed, the majority of social media users are aged between 19-27, and this is a core demographic when it comes to dental care. Even if you reach a small percentage of this group in your local area, which, if you are based in a city, could be millions, you will still notice growth in your patient list.
Brand awareness
Your surgery has a brand, and if you are on social media, this will allow you to showcase it and open your dental practice up (virtually) to more people.
Social media allows for interactions between your surgery and those who visit the social media page, meaning that you have a unique platform to answer questions on. Thus, your label and customer service will be catered for by our team, which will help to grow your brand with the right audience.
SEO
Social media and search engine optimisation (or SEO) are like peas in a pod.
Our team will ensure that your social media page is updated every day to help keep the content new and fresh. This will boost your surgery page on search engine results, so you will reach more people.
Build relationships
You can highlight what your dental surgery is about with ease on social media. With posts relating to everything from cosmetic dental care to fillings, you will be breaking down a lot of the barriers between dentistry and patients, making the entire process more relatable. Thus, building better relationships and trust.
Affordability
A web page on Facebook or Instagram is free, and with the aforementioned benefits, it would be foolish to ignore this.
Your surgery will save a small fortune when it comes to marketing, and you won’t have to worry about designing flyers or even adverts in the paper, all of which are very expensive and do not always yield great returns. Social media has the ability to target audiences that are looking for dental services and, thus, will bring them to you.