A guide to successful dental websites from Dental Focus Marketing
When most people think of marketing, they think of things such as the printing of flyers or television advertisements. But if you are a small village dental surgery, then this is likely to be outside of your financial range, and you may be looking for a straightforward way to attract more dental patients to your surgery!
In this decade, marketing overall has become more affordable for the majority of businesses, with the use of the internet to find and access businesses becoming more mainstream. So, if you have a dental surgery and a website representing the surgery, it’s time to turn this into a tool that can make your dental surgery visible to more potential dental patients.
When you come to Dental Focus, our marketing team will be able to offer you a complete website makeover. The dental websites that we have overseen in nearly 20 years of work in this field are ranked on the first Google results page. Proving that we have managed to turn websites themselves into a core part of the marketing to attract more people to the surgeries.
But what exactly is needed for dental websites to be a functional part of a marketing plan? Our team offers a brief guide below.
They’ve got to be fast!
Have you ever clicked on a web page and found that it is slow to load? If so, the chances are that you clicked off it and searched another page for whatever you needed. With dental websites, this is no different, and in order for your surgery page to function, it has to load quickly. Our team can ensure this happens by compressing the images on the web page, so the home page will load in under 3 seconds and will keep people visiting the site engaged.
They’ve got to be accessible!
Most people search web pages via smartphones or tablets, so any dental surgery page will have to be accessible to these devices or else you may be losing out to other dental surgeries in your nearby area. Our team can oversee this as well, ensuring that your website is adaptable to multiple different devices to help you reach as many people as possible.
They’ve got to be updated!
A website that is not updated regularly is pretty much useless in relation to SEO or search engine optimisation. When you choose our team to help with your website marketing, we will ensure that the blog and the web page itself are updated regularly alongside any social media accounts that the site is linked to.
They’ve got to be backlinked!
When it comes to blog posts on your surgery page, they have to be backlinked to verifiable and reliable sources on the subject, such as Medicare or other health-based authorities. Without this, your web page and the blogs on it will be seen as less reliable. Our writing team can ensure all of the blogs on your page are backlinked to boost the authority of the articles, which will get them ranked higher on Google.
They’ve got to be attractive!
The website itself also has to be attractive, not only to visitors but to the Google bots, which will scan it to rank it. This means we may have to do some minor rearranging of the website itself to ensure that everything flows in a logical order and is accessible to the search bots to help with a consistent, higher ranking.