Trends that help dental websites stay on the first page of Google
The world is currently moving to a more digital setting, with people being able to do pretty much everything online, from paying bills to booking hairdresser appointments.
To keep up with the trend, dental surgeries have to adapt their techniques to compete in the digital marketplace to continue attracting dental patients.
To stay competitive, website strategies for dental surgeries will need to be adapted, and of course, there are certain trends that help websites stay at the front of search engine result pages.
It is our job at Dental Focus Marketing to help your dental websites stay at the front of the competition, and we will always use the most up-to-date and relevant information to inform your marketing strategy. We have been in this line of work for nearly twenty years and have helped thousands of dental surgeries grow and expand. So, if this sounds like something you want, call us today.
With that in mind, what are some of the most common trends that have helped dental websites that we have created to stay in that ever-important top spot on Google search results?
Chatbots
Who doesn’t love chatbots?
When it comes to making over dental websites, one of the key features we have noticed that improves patient interaction and the click-to-patient ratio has a search bot that is based on AI. This will usually pop up in the right-hand corner when somebody loads your dental surgery homepage and will answer simple questions to help patients navigate the website and your services with greater ease.
Updated blog
An updated blog is not only important for your dental surgery to advertise what it is that you can offer, but it also plays a huge part in the SEO of your website.
A blog that is not regularly updated will not grab the attention of Google bots; this will prompt your surgery page to drop further in the rankings. When we makeover dental surgery websites and take control of marketing, we will always aim to ensure that most of the blog posts are updated at least once a week to stay up to speed with the keywords being searched for in dental care.
Mobile accessibility
Most people access websites via mobile devices and tablets. Having a website that is accessible to mobile devices is going to be an important part of keeping your dental surgery page in the top spot when it comes to Google search results.
This will mean that your surgery page will have to load quickly and be glitch-free so people can access it on the move.
Contact information
There has been an interesting increase in the number of voice searches for dental surgeries. People are more likely to say, ‘hey Siri can you find a dental practice near me?’ This will take the AI to your homepage, and it will need to be able to access contact information such as your phone number and opening hours. So, we will always aim to put this at the front to integrate with this ever-growing form of internet searching.
Videos
Videos and vlogs are also becoming increasingly important, as people want to see the dental team they are engaging with as well as the surgeries or treatments they may want to undertake. Having videos or vlogs on your dental surgery page is a trend that we do not predict will be going anywhere anytime soon.