Dental marketing trends that can’t be overlooked in 2023
As we reach the last months of 2022, it is important to look ahead to 2023 when it comes to marketing and trends for dental surgery websites, especially if you want to continue expanding your practice.
And it is also important to reflect on your current marketing strategies too. Which ones are working right now? And how do you evolve a marketing strategy to help yourself stay competitive in the coming year?
Our team at Dental Focus Marketing can help. Our dental marketing strategies are always current and up to date, and we will advise you on the most suitable options for attracting the patients you want to your dental surgery and the dental surgery website. We will customise a plan according to your economic needs and always be on hand to advise you on potential changes that may need to be made throughout the plan. Great!
But what are some of the upcoming dental marketing trends that we feel can’t be ignored if you are looking to expand your dental surgery? Read on to find out!
Patient-based content
Suppose you have a patient who is searching for information about dental implants. In this case, you will want to ensure that the information on your website answers the key questions about this procedure, such as whether dental implants hurt, how expensive they are, and what time frame is required. Dental marketing trends in 2023 are going to be based more on patient-focused content, meaning that the articles and blogs on your website will need to be based more on answering queries and providing short bursts of information rather than long-winded articles.
Website experience is still important
The website experience with a dental patient is still important when it comes to marketing in 2023, as the website itself will still need to be aesthetically pleasing and easy to navigate. This is important not only for dental patients visiting the website but also for Google bots. Luckily, we can oversee this area and ensure that your website is up to speed.
AI investments will increase
Artificial intelligence is set to increase in the area of marketing, which means that not only will patients be using AI-assisted devices to search online for dental services, but the websites themselves will also need to be more accommodating to this change.
Voice searches
In a similar vein to AI increasing, voice searches are also projected to expand by as much as 10% in the coming year. A voice search is simply when somebody, usually using a mobile device, asks an AI assistant, such as Siri, to find information about a local service. So your dental surgery website will need to be optimised for this option in order to compete online.
Chatbots will still be popular
Chatbots are still going to be popular in 2023, and if your dental surgery website does not have a chatbot in the corner, our team at Dental Focus Marketing will strongly advise you to allow us to install one. A chatbot will help people visiting your website to navigate with ease and find out information about the services you provide.