Dental SEO FAQs for 2023
As 2022 ends and 2023 starts peering around the corner, when it comes to marketing for a dental practice, some changes are needed to help your surgery compete in the digital world.
Luckily, none of these changes is drastic, and for many dental surgeries, a few tweaks to your current marketing and SEO plan is all that is required to keep your dental surgery growing.
However, as with all things linked to SEO and marketing, the best way to get ahead is to hire a marketing team that specialised in this area.
When you contact our team at Dental Focus Marketing, our focus on dental SEO will not only get more people to visit your dental surgery page but also help your dental surgery continue expanding, thus boosting your popularity with dental patients in your locality.
Of course, you may have some questions about how dental SEO and marketing will be changing in the new year, and this article seeks to address some of the most common queries that we have had.
What is changing in SEO in 2023?
With dental SEO in 2023, it seems there will be more of a lean towards improving the patient experience online and in surgery, with more emphasis on things like chatbots and faster interactions on social media.
As well as this, our team predicts that voice searches (‘hey Siri’, for example) will continue to grow. So, your dental surgery website needs to be optimised for this kind of search to compete online.
Why is social media more important?
Social media is continuing to grow in popularity, and since the takeover of Twitter by Elon Musk, it seems that more people are flocking to these platforms. This is a boon for dental surgeries, as it means that you can get more people to visit your dental surgery page for free by setting up and monitoring your social media page. Our team at Dental Focus Marketing can do this for you, so all you need to do is treat the new influx of dental patients that your social media page attracts.
I’ve read about voice searching; how does it impact marketing?
Voice searching means that your blog pieces and your landing pages need to have a more chatty tone to them. That way, when someone searches for ‘dental implants near me,’ your website will have these exact keywords on it and, based on the location, point them in the right direction.
Do I still need to maintain my blog?
Oh, yes!
Blogs are still going to be important in 2023, but as mentioned earlier, they will need to have a slightly different tone to work alongside voice searching. But don’t worry; our team at Dental Focus Marketing can oversee this for you!
Are videos predicted to grow in popularity?
Videos are a must-have on any dental surgery page, and in 2023, they are going to be even more prevalent, with videos under two minutes long being the most popular option for dental surgery pages.