Is your dental marketing ready for 2023?
New year, new you? Or, if you are someone who runs a dental surgery, new year, new website?
Potentially! Especially if you have found that your marketing campaign over the last year has not been so successful!
Marketing can be a tricky area, especially as the Google algorithm and bots change their field of focus seemingly every day. If you run a dental website, this can make it something of a full-time job to keep up, which is just not possible with running a dental surgery.
Luckily, our team at Dental Focus is here to help.
At Dental Focus Marketing, we have nearly 20 years of experience working in the field of dental marketing, and we are professionals when it comes to not only ensuring that your marketing plan is up to scratch, but that the most appropriate methods are applied to your website to continue to attract the audiences that you want. Thus, helping to grow your brand and your surgery to draw more patients.
But if you have been having issues with your marketing campaign over the last few years, you may be wondering about what we can do to help you change it. With 2023 having arrived, we discuss our dental marketing options for the coming year.
Voice recognition
If you have ever been out and about on a bus or train, you may have heard somebody speak into their smartphone in order to find out information about a service that is nearby from Siri. Unsurprisingly, this has been reported when it comes to people looking for dental surgeries, especially if they have an emergency issue. Our dental marketing plan aims to ensure that your dental surgery web page is adapted to voice recognition searches, so you do not lose out on this growing area of online searching.
Tone of articles
We will also aim to ensure that the tone of your articles is appropriate, too, not only for voice searching, but to help keep people engaged. For instance, if you are aiming your dental services at parents and children, we will aim to make the blog pieces friendlier and use more positive language. If you are aiming your surgery at those looking for cosmetic services, we will aim to focus more on FAQs and semi-professional sounding articles while also being chatty, as people will want to know a bit more information about the technical aspects of procedures like oral implants.
Imagery
Your website will likely need making over as well, and we will always advise you to use professional imagery of your team and surgery. This will help to give a professional aesthetic to your website and will also help to bolster interaction from patients who may want to know more about your team, as well as help your overall SEO.
Vlogs
Following on from imagery, video blogs or vlogs are looking to become ever more popular in the coming year, and we will always advise our clients to consider creating a vlog along with a blog, as vlogs can be put onto social media with more ease and are more engaging.
Local searches
Going back to the idea of searching via a smartphone, we will also ensure that your website is primed for local searches so if somebody in Sydney, for example, says “Siri, find a dentist near me”, if you are in that area, your surgery will appear.