How to optimise your website: dental SEO explained
When you are looking to optimise your dental surgery website, onsite or on-page SEO is vital to help you get good rankings on Google and other search engines.
On-page SEO describes the measures that can be used on your website in order to improve its position. And while coding the page plays a large part, there are many other tricks that can be used to bolster your SEO and improve your ranking.
At Dental Focus Marketing, our dental SEO strategy is up to date with Google’s algorithm and can be adapted to the specific needs of your dental surgery. If you want to have more of a presence on social media, we can do that! Or, if you want to focus more on vlogs, we can do that too!
So, what are some of our core dental SEO tricks to optimise your website? Read on to find out.
Keywords
Google ranks pages based on keywords, and when it comes to dental SEO, the trends in what is being searched for by potential patients will change every week and is based on celebrity influence in most cases. Or by an upcoming event, such as Christmas.
So, we will aim to research the relevant keywords and scatter them across your page, making sure that they are used in accordance with the Google algorithm to avoid keyword stuffing. And, of course, all of our blog posts will be unique.
Social sharing
When it comes to SEO and, indeed, ensuring that your dental website is seen by more people, you need to link it to social media. Preferably a platform like Facebook or Instagram.
At this point, you may be confused as to why a dental surgery website needs a social media page. Well, it is to help with the SEO of your main surgery website, and it allows you to connect with your current dental patients and new potential patients via the social media page. And as you may have guessed, more interaction from those on social media means more new potential patients.
Link to authoritative websites
It is all fine and good to have a blog piece that has links throughout it. But are the links any good? A core part of SEO is to link your onsite blog pieces to authoritative websites, such as the NHS, or another website that provides information about the services. Never link your blogs to competitor websites!
Use visual media types
Visual media, such as vlogs and photos, are the most consumed types of media you can use on your dental surgery page. And, provided that they are professional and unique, they can serve to promote your surgery page and your team.
Vlogs can also be placed on social media, so potential patients can see snapshot videos of what your team can offer.
Update
Another part of SEO that should not be overlooked is how regularly you update your website. Ideally, you should aim to add new blog posts at least once a week. And, on your social media page, you should be adding new posts every day, talking about the services that you can offer to your patients and other information that might be relevant.