Is your dental SEO ready for 2023?
All businesses would like to welcome 2023 with optimism in the hope of expanding. But what does that mean in relation to things like marketing and search engine optimisation?
If you run a dental surgery and are looking to attract more patients to it via the internet, you may have only just seemingly caught up with the dental trends relating to SEO from 2022, and you may be confused as to what 2023 holds in relation to marketing. Will there need to be any huge changes made to your dental surgery website?
At Dental Focus, we can oversee your dental SEO for 2023 and will ensure that it remains up to date as the months and years progress. SEO and the Google algorithm change regularly, but we will ensure that your website remains at the top of search engine result pages, helping you to attract more people to your surgery.
But with that in mind, what are some of the things that we project relating to dental SEO for 2023? Read on to find out.
Voice searches
Most people are familiar with someone talking to Siri on a smartphone and then asking about a local business.
This is now being used to search for dental surgeries as well, especially by patients who may have a dental emergency. Optimising your website for voice searches is going to be a core part of dental SEO in 2023. This means that your blog pieces will need to have a more chatty theme to them rather than being informative or scientific sounding, as well as ensuring that your website is optimised for local searches. Our team at Dental Focus can ensure that both of those boxes are ticked.
AI
Artificial intelligence is going to be another large part of SEO and marketing in the coming year, especially in relation to email marketing and targeting emails to those who have signed up for your dental surgery email listing. Our team can use artificial intelligence to ensure that you attract the type of people that you want to your dental surgery, and it will help you get targeted ads to the people who are looking for those services.
Vlogs
Videos are the most commonly consumed type of media online, meaning that if your dental surgery does not have a vlog, you need to start one! We can advise you on the topics to make your vlogs about and the type of filming style that is suitable for your surgery, and we can even help you with scripting the piece. Vlogs relating to dental care are usually 3 minutes long or less, so don’t worry, your surgery won’t be turned into a Hollywood set!
More social media!
Social media is predicted to go on trending, especially in relation to Instagram and Facebook. If your dental surgery does not have a social media page, our team at Dental Focus can start one to help you attract more patients to your surgery and improve your SEO.
Relationships
Following on nicely from that, a social media page is a great way to build relationships with current patients that you have and attract new ones. We will ensure that your social media page is monitored and will respond to questions and queries that are placed on it by current or potential patients, thus helping to improve the customer experience.