5 potential dental SEO trends to look out for in 2023
With 2023 finally here, for many dental surgeries, it is time to recreate their marketing and SEO plans in line with the new year.
But, as is the way, Google’s algorithm always changes, and it can be hard to know exactly what it is looking for. So, now is the time to invest in a marketing team (if you haven’t already) to help keep your dental surgery at the top of the search engine results list.
Our team at Dental Focus Marketing knows all there is to know about dental SEO, dental marketing, website design, and social media pages designed for dental surgeries. If you need help with your new marketing plan or want to rethink your SEO design, call us!
So, what are some of the dental SEO trends that our team thinks will take off in 2023? Read on to find out!
Local SEO
A focus on local SEO is likely to grow in significance, as more patients will likely search for dentists in their immediate areas, thus boosting the overall dental SEO.
It is also wise to optimise your clinic’s Google My Business listing; this should include accurate business information such as the clinic’s address, phone number, and hours of operation. It should also include relevant keywords and categories.
You should also build citations; these are online mentions of the practice’s business information, such as name, address, and phone number, on other websites. The more consistent and accurate the information is across these citations, the better. Examples of citations include directories like Yelp and Yellow Pages and health-related directories like Healthgrades.
Online reviews
Next on the list are online reviews. Yes, they are still needed, and if anything, they are growing in popularity.
So, there should be an emphasis on building online reviews and reputation management, as these will become increasingly important for establishing trust and credibility with potential patients. While written reviews are always a good thing, it can also be worth investing in video reviews.
More videos!
Videos are the most consumed type of media online, so you should use them to spread information about what it is that your dental surgery can offer. A greater use of video content, such as patient testimonials and educational videos, to engage with potential patients and build trust is one thing we predict will be a theme in 2023 for SEO.
More social media
Increased use of social media for building brand awareness and engaging with potential patients will continue to be necessary for dental surgeries in 2023.
Using social media also allows you to respond to patients’ comments, thus boosting interactions between you and those who have used your services; this will encourage them to return to your dental clinic.
Voice search
Optimising your dental website for voice searches will help with SEO since more and more people have started using virtual assistants like Alexa and Google Home to find local businesses. So, your content will need to be written with a more chatty tone, and your website will need to be designed to work with voice searches.