Common FAQs about dental marketing answered by Dental Focus Marketing
With 2023 finally here, most dental surgeries will be looking for a way to expand their patient lists and grow their businesses.
And, if you haven’t already, it is worth getting your dental surgery online, with a website, a social media page and even a YouTube channel. Yes, you read that right!
But, when it comes to marketing your dental surgery, it can be intimidating, with many surgery owners not knowing where to begin with their strategy; this is where our team at Dental Focus Marketing comes in.
When you contact our team at Dental Focus Marketing to help you with your dental marketing, we will make sure that the plan we design meets the needs of your dental surgery. We will always aim to keep you in the loop about any website changes we make, the blogs we post, and the image we give to your dental surgery online.
So, with that in mind, what are some of the FAQs our team is asked about dental marketing, and what can we do to help your dental surgery attract more patients?
What are some effective ways to market my dental practice online?
There are a few directions that you can take your dental marketing in to get it noticed online.
One of the options that our team is very big on is search engine optimisation or SEO. This is a set of tools that our team will use to recreate your dental surgery site to ensure that it is spotted by Google bots, helping it get onto the first page of Google’s search results. This usually includes a website makeover, writing original blog posts and, of course, making vlogs about the treatments that your team can offer.
How can I stand out from other dental practices in my area?
If your surgery is located in a city, standing out from the competition is essential for growth.
You could consider offering services that other practices in your area don’t provide, such as cosmetic dentistry, orthodontics, or specialised treatments for children. You could also invest in the latest technology and equipment to provide your patients with a more comfortable and efficient experience.
And, of course, you can work with our team to create a strong and memorable brand that differentiates your practice from others in your area.
How can I use social media to promote my dental practice?
Social media is a must-have for any dental surgery wanting to grow its patient list.
Therefore, we can help by sharing informative and engaging content on your social media channels, such as tips for maintaining oral health, information about new treatments or technologies, and testimonials from satisfied patients. We will also aim to use high-quality images and videos to showcase your practice, your staff, and the services you offer.
How can I measure the success of my marketing efforts?
Our team uses sophisticated marketing tools to track open and click-through rates for your email campaigns; this can give you an idea of how well your email marketing efforts are working. We will also track your Return on Investment (ROI) for your marketing campaigns to give you an idea of which campaigns provide the best return on your investment. And, of course, you can measure success based on how many inquiries you get and the growth of your patient list.