Why is social media a core part of dental SEO?
Most people and their great-aunts have heard of at least one social media platform.
And while these networks are usually used to contact people from high school or share messages about causes you feel passionate about, if you run a business, it would be unwise to overlook how social media can impact the success of your company and your image.
So, if you are a dental clinic manager in 2023 looking to boost your dental clinic’s SEO, it’s time to delve into the world of social media!
At Dental Focus Marketing, we have been using social media platforms like Facebook and Instagram to help boost the dental SEO of websites we have been helping to develop. We can offer social media management as part of your SEO and will always be on hand to advise you on how best to develop your brand using these platforms.
But you may be wondering why we are such big advocates of social media as part of dental SEO. Read on to find out!
Sharing content
Social media is a place where businesses can and do share information about what they offer, and this is no different when it comes to your dental clinic.
By providing a platform for your dental practice to share content such as blog posts, videos, and infographics that can be optimised for keywords and drive traffic to the website, social media can become a core tool in your dental SEO toolbox.
Building a presence online
As part of marketing and SEO, your clinic will need to work on its online presence, and what better place to do that than on one of the world’s most used search engines?
Allowing your dental practice to establish a strong online presence and reputation through engagement with patients and the community can lead to more backlinks to your dental website.
Reviews
When looking for information on a business, whether it is a dog grooming parlour or a dental clinic, most people will use the review section on the webpage itself or on an independent site to weigh the pros and cons.
Social media provides an avenue for dental practices to gather patient reviews, which can improve their visibility in search results.
Reaching out to patients
Social media can help in building a community around your dental clinic. Pages on platforms like Facebook can become a place where people can ask questions, get advice and find more information about the services your team offers. This can lead to more website visitors, and if your website is up to scratch, it will hopefully lead to more people scrolling through the page and becoming patients at your practice.
Increasing brand awareness
By helping to increase brand awareness, which can lead to more people searching for the practice by name, social media can improve your clinic’s visibility in search engine results. Thus, a social media page is a great place to grow your brand by placing logos and phrases on your social media page, helping visitors recognise your clinic.