Common misunderstandings about dental marketing that can be damaging
Unless you work in the industry of writing content for SEO and marketing or work specifically with Google’s algorithms to ensure that the websites you oversee are SEO-ready, there are many misunderstandings that can make the entire industry of marketing for dental practices confusing.
And this can cause damage to any marketing plan that you may be trying to put together. But it isn’t your fault! The area of marketing for dental clinics changes nearly every day due to Google’s algorithm, so you will likely need to hire a marketing team to help you make sense of the process.
At Dental Focus Marketing, we have the expertise needed to ensure that your dental marketing not only works but also retains current patients, attracts new ones, and encompasses all of the required changes to help your dental clinic grow and succeed.
But what are some of the most common misunderstandings about dental marketing that can harm the success of your dental clinic? Read on to find out.
Branding
Even if your dental clinic is in the middle of a village outside of Manchester, it will need to have money invested into its branding. In fact, branding plays a huge part in the success of most businesses and should not be undervalued when it comes to dental marketing.
So, you will need to consider the importance of a consistent brand image and messages across all marketing platforms to attract people to your website and clinic. If you are struggling with this, our team can help, so give us a call today!
The importance of SEO
The role of SEO in increasing visibility and driving traffic to a dental practice’s website is a core part of any successful marketing campaign.
SEO can enable your website to appear higher on Google’s search results list following a search regarding keywords on your website. But SEO is going to be an ongoing process for your dental clinic to succeed, which our team at Dental Focus Marketing will be more than happy to oversee for you.
Analysing data
When it comes to any marketing campaign, you will need to be willing and able to try multiple approaches and assess which ones work and which ones don’t. If you don’t analyse the data, you can’t learn from it!
Therefore, underestimating the value of gathering and analysing patient data to inform marketing decisions is a mistake made by lots of dental clinics. But our team at Dental Focus Marketing can oversee this area for you to ensure that your marketing efforts go in the right direction.
Reputation
You will want people to feel that they can trust your team.
So, you should not underestimate the long-term benefits of building a strong online reputation through reviews and social media. Our team can ensure that any reviews posted about your clinic online will be responded to and that your social media page will be managed, with responses and comments being posted on behalf of your clinic.
Ongoing marketing
Marketing and SEO are ongoing processes that will need tweaking a few times a week to ensure success.
This is why, to gain the most success, it is usually best to contact a marketing team that specialises in dental clinics. So, if this article sounds like a lot of work to add to your rota, call our team today for help!