What are the best platforms on social media for dentists to use?
Most people are familiar with social media, especially platforms like Facebook, Twitter and YouTube. But, if you run a dental clinic, you may be curious as to how these platforms can grow your brand; after all, isn’t Facebook just a way to contact relatives and people from high school?
The fact is that social media is a powerful advertising platform, and if you want to grow your brand, you need to set up an account and manage it, particularly if you run a dental clinic.
When you contact our team at Dental Focus Marketing, we will explain the benefits of using social media for dentists to promote your clinic and discuss the most suitable platforms on which your clinic can be advertised based on your marketing needs. Great!
So, what are some of the best platforms on social media for dentists to use, based on our observations? Read on to find out!
With over 2 billion users per month actively engaging with it, Facebook offers a vast audience for dental clinics to reach out to, making it one of the best platforms on social media for dentists to use. Facebook’s robust advertising platform allows dental clinics to target specific demographics, such as people in certain locations or with specific interests, which can increase the effectiveness of marketing efforts.
The site’s features, such as commenting and direct messaging, can allow dental clinics to interact with their current and potential patients, build trust, and provide excellent customer service.
Instagram is an exceptionally visual platform, which makes it a great way for dental clinics to showcase their services and patient results through photographs and videos. Instagram also has a large audience, being used by over 1 billion people each month. Similarly to Facebook, several of Instagram’s features can allow you to interact with your patients better and target specific demographics. As well as this, Instagram is a great platform to connect with influencers in the field of dentistry; they can promote your services to their followers, who are likely to be interested in similar services.
Twitter is an exceptionally large platform, too, with over 330 million active users each month to whom you can advertise your dental clinic.
The real-time nature of this platform allows dental clinics to quickly and easily engage with patients and potential patients, build trust, and provide excellent customer service.
Twitter can be used to monitor and respond to mentions of the practice, which can help to address and handle negative reviews professionally.
It is also ideal for providing updates about your dental clinic in short, sweet messages.
YouTube
YouTube has the obvious benefit of being a video-based platform, allowing your team to share educational videos about your dental clinic.
These videos can help to establish dentists as the authority in their field and build trust with potential patients. Dentists can optimise their videos with keywords, titles, and descriptions to improve their visibility in search results, making it a lot easier for patients to find them.