Having a dental website spring clean? What needs to be included!
You run a dental surgery. You have a website. Great!
If you are trying to attract more patients to your surgery, your website will need to be top-notch in terms of its SEO requirements and, of course, be an area that potential patients can visit to find out more about what it is that your team can offer.
This is all a bit much to undertake as the head of any dental surgery, so we recommend hiring a marketing team like ours to help.
At Dental Focus Marketing, we have helped thousands of dental websites to improve their online status, and we can advise you on the best tips that will get your website noticed and up that click-to-convert rate. Great!
So, what does our team at Dental Focus Marketing recommend for all dental websites?
Mobile optimisation
All successful dental websites are optimised for mobile devices; and this is vital, as research shows that over 97% of all websites online are clicked-on via mobile devices like smartphones and tablets.
A mobile-optimised dental surgery website provides users with a better browsing experience as it adjusts the website layout to fit smaller screens and touch-based navigation. So, in short, people who are looking through your dental surgery page are more able to find out information about your dental team and will therefore be more likely to visit your surgery as a patient.
Review section
While you should also have a review section on an independent site, like Google, your dental surgery page should also have reviews from patients placed on it.
Online reviews allow dental surgeries to monitor their reputation, respond to feedback, and address any negative comments or concerns. Also, online reviews provide potential patients with insights into the experiences of others, helping to build trust in the practice and increase the likelihood of new patients booking appointments.
Before-and-after section
If you manage a cosmetic dental team, this is an absolute must-have on your surgery page!
By displaying before-and-after images, your dental team can showcase the results they have achieved for their patients, helping to build trust and demonstrate their expertise, which is essentially what potential patients are going to be looking for when choosing a dental surgery to perform veneers, whitening etc.
High-quality images can provide a more effective way of communicating the results of a procedure compared to written descriptions, making it easier for patients to understand the benefits of choosing your team to perform their cosmetic treatments.
Unique blog
This serves two purposes; the first is a catalogue of information about what your team offers to site visitors, and the second is the role of the blog in search engine optimisation or SEO. Having a unique and informative blog can play an enormous role in the success of dental surgery, helping to establish the practice as an authority, attract new patients, and improve search engine visibility. Also, by having plagiarism-free content, your site is going to attract Google bots, which will help with ranking and online visibility. Great!