Artificial intelligence; how it is changing dental marketing
Now that we are finally in 2023, it is important to think about your dental surgery marketing strategy.
Our team at Dental Focus Marketing would be telling fibs if we glossed over the importance of artificial intelligence (AI in marketing in 2023.
Artificial intelligence is transforming marketing for dental surgeries by providing innovative ways to reach and engage with potential patients. AI chatbots can assist in patient inquiries, appointment scheduling and follow-ups. AI can also help with targeting and personalising advertising and analysing patient data to improve practice efficiency and patient satisfaction and create more accurate patient diagnoses and treatment plans.
These new AI technologies can help dentists understand their patients better and improve their overall experience, leading to increased patient loyalty and growth in their practices.
Our team at Dental Focus Marketing is on the cusp of all things related to new dental marketing methods and will always be happy to talk to you about how artificial intelligence can attract more patients to your dental surgery and build your standing in the community and online.
So, going into a bit more depth here, what are the five most common ways that AI is impacting dental marketing?
Personalised advertising
A crucial part of your dental marketing plan when you come to our team at Dental Focus Marketing is going to be about identifying your patient group. AI can analyse patient data to provide targeted and personalised advertising to potential patients, increasing the chances of conversion.
So, if you want to advertise your dental implants to patients who are the most likely to want them, AI and our team can help with this targeted advertising technique.
Chatbots for patient communication
AI chatbots can assist patients with inquiries, appointment scheduling and follow-ups, improving efficiency and freeing up staff time for other tasks. As well as this, chatbots can help patients find information on your website with ease, which will help them choose whether or not your dental team is right for them.
Predictive analytics for patient behaviour
AI can analyse patient data to better understand their behaviour and preferences, allowing dental marketers to tailor their approach to each patient. This is great for us, as it allows us to help you get the exposure you need via email-based marketing ads, which we will design for your team.
Improved diagnosis and treatment plans
This is not as commonly seen yet, but it will probably be just around the corner! AI can help dentists create more accurate diagnoses and treatment plans, leading to improved patient outcomes and increased patient satisfaction.
AI can also be used to predict patient engagement in dental treatments, thus allowing dental teams to better predict long-term outcomes.
Practice efficiency and optimisation
AI can analyse practice data to identify areas for improvement and streamline processes, leading to increased efficiency and reduced costs. This is, in part, what our team uses at Dental Focus Marketing to hone in on trends in your marketing that are working and identify areas that are not.