Mobile optimisation and its role in dental SEO
The chances are that if you are reading this blog, you are reading it on a tablet or even a smartphone, and you aren’t alone in that!
Research has found that over 95% of all internet users access websites using mobile devices, such as smartphones or tablets.
And if you run a dental surgery, it is vital as part of your SEO and marketing plan that you follow suit.
At Dental Focus Marketing, we have helped thousands of surgeries with their dental SEO plans, and we know all the necessary tricks to ensure that your website attracts as many people to your surgery as possible, thus helping your surgery grow.
So, why is it worth investing in mobile optimisation as part of your dental SEO plan?
Increased mobile usage
As stated earlier, the number of people accessing the internet through mobile devices has rapidly increased in recent years, making it crucial for websites to have mobile-friendly interfaces. Also, concerning dental SEO, it is important that your dental website is optimised for mobiles. If it isn’t, it will drop in the ranks and not get as much attention from Google bots or internet browsers.
Improved user experience
It has happened to most people; they load a website on their mobiles only to find that it is glitchy, slow to load, or unable to load at all. A mobile-optimised website can provide users with a better browsing experience as it adjusts the website layout to fit smaller screens and touch-based navigation. And, as you can imagine, if your dental website is easy to navigate, patients are more likely to enquire about the services that your team offers, so you will have a higher click-to-convert rate!
Better search engine rankings
This was mentioned earlier, but Google and other search engines, favour mobile-optimised websites and will rank them higher in the search results list, increasing visibility and potential traffic.
So, if you run dental surgery that offers dental implants in Fulham, for example, and your website is mobile-optimised, your website will appear at the top of the results when someone uses Google to search for a dental clinic in Fulham. Thus, you will get more visitors.
Increased conversion rates
A mobile-friendly website will help improve conversion rates, as users are more likely to complete a task on a website that is easy to navigate on their device.
This can be even better if you opt to have appointment booking on your website, as it will allow patients to book an appointment with your team or rearrange them, on the go, with the tap of a button.
Better accessibility
By optimising your website for mobile accessibility, it can become more available to users with disabilities and provide a better experience for all users, regardless of device type.
This can include things such as making the text larger, as well as offering patients the ability to hear what is written on the screen if they have vision problems. For more information on this, call our team at Dental Focus Marketing today!