How to get likes; tips about social media for dentists
It seems like a contradiction in terms, but when it comes to promoting your dental surgery online, you absolutely need to have a social media page. Colgate, the toothpaste brand, has one, after all!
Social media is important in marketing because it allows businesses to connect with a large and engaged audience in real-time. So, if you don’t have a social media page, you are potentially selling your dental surgery short. But never fear!
Our team at Dental Focus Marketing has created hundreds of social media accounts and can create an Instagram, Facebook or Twitter account for your surgery. Social media for dentists is a key part of a successful marketing plan, and we are here to help you implement it!
So, what are some top tips relating to social media for dentists to get your surgery noticed?
Consistency
Have you ever been put off following a YouTuber because you don’t know when they are going to post a new video?
To make the most of social media for dentists, we advise that you post regularly and at the same time each day to increase visibility and engagement.
Of course, we don’t expect you to do this, and our team can take over in this department and will discuss when and what you want our team to post for you.
Relevant content
Aside from important world news, your social media page should only post information about dental care or health. You will need to share content that is interesting and relevant to your audience, such as oral health tips, testimonials, and promotions.
Also, posting vlogs about your dental surgery and what you can offer is important since this will showcase to patients what it is that your team can provide, thus getting more people to visit your social media page and then your dental surgery!
Interaction
An inactive social media account is a boring social media account and will likely cause you to lose followers. You need to encourage interaction from your current and potential patients by asking questions, running contests, and responding to comments and messages. As mentioned earlier, our team can help with this and will always be on hand to respond to messages, reviews and questions posted on your social media page.
Visuals
Your social media page needs to use eye-catching visuals, such as images and videos, to capture attention and increase engagement. Vlogs are a great way to promote your dental surgery and can also be a great way to introduce potential patients to your team.
Again, we can help with this and will be happy to discuss with you the subject matter for vlogs to get the most engagement from patients and potential patients.
Collaboration
Collaborate with other dental professionals, influencers, and organisations to increase reach and engagement. This is becoming more common on social media and has been found to increase the number of likes as well as prompt the interaction you will receive from those who follow your page.
Analytics
Analytics is a key area that our team at Dental Focus Marketing will oversee, as it is important for the success of any marketing campaign. We will track the performance of your posts and use the insights to refine your strategy and improve engagement.