What areas need to be looked at in a dental marketing plan?
Marketing for your own dental surgery can be tricky.
After all, you are a dentist or a dental surgery manager and want to promote your team’s services, and while you know a bit about SEO, marketing and email adverts, this is all a lot to oversee and manage.
So, you need a marketing team that specialises in dentistry to oversee this area for you, which is where our team at Dental Focus Marketing comes in.
At Dental Focus Marketing, we have nearly 20 years of creating dental marketing plans, and we will work with your team to ensure that any plan we design works well for your surgery and attracts the patient group that you want. Great!
So, what goes into a successful dental marketing plan put together by our team?
Target audience
Who is your target audience? As someone who runs a dental surgery, you will need to identify this yourself.
It goes without saying that most dental surgeries aim their treatments at people who want to change how their smiles look, so you would be aiming it at people who have excess income and may be able to spend said income on these treatments. A great dental marketing plan identifies the demographics of your ideal patient and understands their needs, behaviours and decision-making process to help you to attract them to your surgery.
Competitor analysis
You are not an island when it comes to being a dental surgery owner! And an effective marketing plan will study your competition, including their strengths and weaknesses, and determine how you can differentiate yourself.
It is true that if you are offering dental implants, for example, most other dental surgeries that offer them will be similar to you. However, our team can help you emphasise a key area of your surgery via your marketing, such as your dedication to aftercare.
Unique value proposition
Following on from that, what is it that makes your dental surgery or team unique? We will help you define what makes your practice unique and how you will position yourself in the market. Even if you are offering family-based dental care, we can help you stand out from the competition!
Your website
A successful dental website typically has a user-friendly design; it should be easy to navigate, visually appealing, and provide a positive user experience. The website should be optimised for viewing on mobile devices since a large percentage of internet users access websites on their phones. So, our team can help with this, which will get you more patients.
Social media
You cannot under-emphasise the importance of social media. Social media is important to dental teams as it can allow them to reach a wider potential audience, build their brand, interact with current and potential patients, and provide valuable information and education about oral health. It also allows dental teams to receive feedback, manage their online reputation, connect with other dental professionals, expand their network and stay up to date with the latest dental trends and advancements in the field.