Social media for dentists; what not to do!
Over the last few years, social media has evolved from a platform to connect with friends from school into a valuable and easy-to-use marketing tool for online and real-life businesses.
If you run a dental surgery and want to attract patients, you will need to have a social media page.
Social media for dentists may seem odd, but our team at Dental Focus Marketing oversees hundreds of social media accounts on behalf of dental surgeries to keep them engaged with potential patients and staying on top of their SEO.
With that in mind, when assessing social media for dentists, what are some of the things you should avoid?
Posting irregularly
It may not seem like a big thing, but when it comes to social media for dentists, your social media page needs to be posting information regularly and, ideally, at the same time each day. This will allow patients to predict when you are going to post.
If you do not post regularly, not only will you likely lose followers and likes, but your associated dental surgery website will also drop in the Google ranking system, as Google favours content and pages that are updated regularly.
Posting non-relevant information
You will need to be very cautious about what you put on your social media pages; it needs to be linked to dental care, your surgery and dental news; that is, of course, unless there is a global tragedy.
Our team can oversee this for you and will aim to post blogs from your original dental website, vlogs, and even associated information on treatments that your team can offer. This will provide an obvious tangent to your content and create an authoritative back catalogue of information, helping you to become a key area for people to research dental treatments.
Not responding to messages
You have a social media page; you have followers, and you are going to get messages and comments on the page. And the worst thing that you can do is not respond to them!
We know it is a lot of effort, but our team can help. We will manage any social media accounts that your dental surgery has and respond to feedback and statements placed on the page from patients or potential patients.
Not posting vlogs
Videos are the most consumed media source on the internet, and while it is all well and good to have a social media page that has blogs and photos on it, to really up the engagement, you will need to post vlogs. Vlogs offer short and sweet insight for potential patients into what it is that your surgery can offer, and it does it in minutes!
If you fail to post vlogs about your dental surgery regularly, you risk losing out to the competition.
No information!
Yes, it is a social media page, but it should still have information about your dental surgery on it! Our team recommends putting a link to Google Maps on your social media page, which will allow those who visit the site to click on it to see where your clinic is located. You should also have contact information on your website, as well as some reviews and the opening hours.