Social media for dentists; How to use the platforms to talk to patients
In the past, almost everyone and their aunt had a social media page to catch up with friends from high school and to keep on top of the news. Or, perhaps you had a social media page to sell something, like jewellery, dog walking services or photography.
Since about 2017, most businesses have invested in their social media presence, and dental surgeries are no different. Social media for dental teams has become an increasingly important tool, as it allows an easy and accessible platform for dental practices to engage with their patients. By using social media platforms such as Facebook, Instagram, Twitter, and LinkedIn, your dental team can connect with their patients, provide valuable information, and build stronger relationships.
Of course, setting up a social media page and running it can be a lot of work, and that is where our team comes in! At Dental Focus, we know how important social media for dentists is to help your surgery grow, and as a marketing team, we can set it up and run it for you too.
So, how can our team and yours use social media to attract more patients to your surgery and why is social media for dentists so important? Read on to find out!
Share Educational Content
Dental teams can use social media to share educational content with their patients. This can include information about oral health, dental procedures, and tips for maintaining healthy teeth and gums. By providing useful and informative content, social media for dentists can be used to showcase your team as a platform for information about practices like oral implants and whitening, thus building your credibility.
Showcase the Practice
Social media is an excellent platform for showcasing the dental practice and its staff. Dental teams can share photos and videos of the practice, introduce team members, and provide a behind-the-scenes look at the day-to-day operations of the practice. This helps to humanise the practice and makes it easier for patients to connect with the staff. And, of course, if you want a page for your surgery on Instagram, you will need a few photos to get noticed!
Respond to Patient Inquiries
Social media is an excellent platform for responding to patient inquiries and providing customer support. Dental teams can use social media to answer patient questions, address concerns, and provide information about services and procedures. This helps to improve patient satisfaction and can lead to increased patient loyalty.
Encourage Patient Reviews
Social media is an excellent platform for encouraging patient reviews. Dental teams can ask patients to leave reviews on social media platforms such as Facebook and Google My Business, which will help with SEO and build up your name as a dental surgery. Positive reviews can help to attract new patients and improve the practice’s online reputation.
Share Patient Stories
Dental teams can use social media to share patient stories and testimonials. This helps to build trust with potential patients and provides social proof of the quality of the practice’s services.
Promote Events and Special Offers
Dental teams can use social media to promote events and special offers, such as free dental checkups, teeth whitening discounts, or referral programs. This helps to attract new patients and encourages existing patients to take advantage of the practice’s services.