Dental websites: the mystery of making them pay uncovered!
Dental websites are a vital part of any dental practice’s marketing strategy. A well-designed and well-optimised website can help you attract new patients, build trust with potential patients, and increase your bottom line. But what makes a successful dental website? What are the essential elements that you need to include in your website to be successful? At Dental Focus Marketing, we have been honing our skills and expertise for over 20 years, specifically assisting dental practices to market their business. We are a multi-award-winning company that has a proven track record of creating user-friendly and engaging websites that increase traffic and patient conversions. With over 2500 websites launched, over 5000 page 1 rankings on Google’s search results, and over 1 million ideal patients attracted, it makes sense to let us do the hard work for you in promoting your practice while you get on with treating your patients.
What should my website include?
You may have designed a website yourself, and it didn’t cost you a penny, but is it going to make you any money if nobody sees it? If your website isn’t in a prominent position on the Google results pages, then it is unlikely that many people will click on it and see what you have to offer. There are many ways that we can ensure that your website is engaging when people land on it and that it is visible on the results pages through search engine optimisation (SEO).
Your dental website should make a great first impression when visitors access it because this is the first impression they will have of you and your business. It is important that your website looks professional and well-designed to encourage people to navigate around it and consider what you are telling them. A professional design will help to create a positive impression of your practice and make potential patients feel confident in choosing you as their dentist. To achieve this, we will use high-quality images and videos in a professional website format, which we will review regularly. We will ensure that the content is clear and concise so that potential patients should be able to find the information they need quickly and easily. We will also be able to ensure that keywords that are frequently searched for on Google appear on your content so that your website is brought up in a higher position on Google.
What your website should say
Your website content should include information about the services you offer, information about your dental practice and who you are, your contact information and patient testimonials. To further assist with SEO, we will optimise your website’s title tags and meta descriptions, as well as build backlinks to your websites from other high-quality websites. We will also ensure that the dental websites we create have responsive designs that adapt to different screen sizes to allow them to look good on desktop and mobile devices.
Within your website, there should also be a call to action button or statement that encourages potential patients to take a specific action, such as scheduling an appointment or calling your practice. This will help to increase the number of potential patients who contact your practice.
So, successful dental websites are essential for dental practices. Book a consultation with us, and we will audit your website and do a Google health check at no cost to you, so we can assess how we would be able to help you specifically. We will discuss our marketing plan with you and chat with you about your goals so that we can devise a strategy that works for you. If you’re hoping to grow your business, all you need is our support at Dental Focus Marketing. Let us do what we do best while you get on with treating more of your patients.