5 dental SEO tips to boost your practice’s online visibility
In 2023, the year of the internet and AI, having a powerful online presence is critical for any business, including dental surgeries. A robust online presence can help attract new patients, retain existing ones, and establish the practice as a credible and authoritative source in the industry.
However, if you are new to the business of setting up and running a dental surgery, where do you start?
Well, the first step is to call our team at Dental Focus Marketing.
Dental SEO is what we do, and we can work with your team to come up with the best way to get your dental website seen and to, hopefully, get those website visitors to convert into new patients at your practice. Great!
But how exactly do we achieve this goal? Here are 5 tips we can use to boost your dental surgery’s online presence and increase its dental SEO. Enjoy!
Optimise your website for search engines
Search engine optimisation (or dental SEO) is all about optimising your website to rank higher when keywords are searched for by potential patients using a search engine.
To optimise your website for this, our team will use relevant keywords, meta descriptions, and alt tags on images. We will make sure your website is user-friendly, mobile-friendly, and loads quickly. We can also create informative and engaging content to keep your website visitors engaged and increase the chances of them sharing it or, as mentioned before, becoming patients.
Claim your Google My Business profile
Google My Business (GMB) is an online, free tool which helps businesses manage their online presence across Google, including Google Search and Google Maps. Claiming and optimising your GMB profile can help your dental surgery appear in local search results and improve your visibility online. Our team will make sure your profile is complete and up-to-date, including your business hours, phone number, and address. We will also actively encourage patients to leave reviews on your GMB profile, as positive reviews can help improve your ranking.
Engage on social media
Social media pages like Facebook, Tik Tok, Twitter, and Instagram, can help you to connect with patients and engage with them. Our team at Dental Focus Marketing can share updates about your practice, post pictures and videos, and answer patient queries. Social media also provides an excellent opportunity to showcase your expertise in the industry by sharing educational and informative content, which will help you to earn your name as a provider of excellent dental care.
Leverage video marketing
Video marketing is a powerful tool that can help you to connect with patients and showcase your services. You can create videos about your practice, services, and procedures to educate and inform patients. You can also create patient testimonials to build trust and credibility with your audience.
Offer online booking and telehealth services
Offering online booking and telehealth services can help improve the patient experience and convenience. Patients can book appointments online and connect with dentists remotely, which can save them time and reduce the need for in-person visits; this can also help your practice stand out in the industry and attract more patients.