What is dental SEO? Dental Focus Marketing has the answer!
Are you looking to increase the number of patients in your practice? Do you find marketing your dental practice a time-consuming and daunting prospect? Have you got a new website that nobody sees because it doesn’t appear in a prominent position on Google’s results pages? At Dental Focus Marketing, we can take the workload off your shoulders for marketing your dental practice and we can ensure that your website will be seen by prospective patients. Dental SEO is the process of optimising your dental website to rank higher in search engine results pages (SERPs). When done correctly, SEO can help you attract more patients and grow your dental practice. We have been helping dental practices for over 20 years. We only produce compliant content and have achieved over 5000 page-one rankings on Google and over 1000 number-one positions. We have also achieved numerous awards for our dental SEO provision, so by choosing us, you can feel reassured that we know what we’re doing and how to do it well!
What does search engine optimisation involve?
There are several factors that contribute to a website’s ranking in SERPs. Firstly, the keywords you use on your website will determine how likely it is to appear in search results for those keywords. For example, if you’re a dentist in Sydney, you’ll want to use keywords like “dentist Sydney” and “dental implants Sydney” on your website. Another factor affecting SEO is content. The content on your website should be high-quality and relevant to your target audience. It should also be well-written and easy to read to ensure that it is engaging and persuasive in terms of encouraging people to decide to go to you for their dental treatment. We produce this content and ensure that the keywords are also included, monitoring the trends for them and updating as required. We also develop backlinks. Backlinks are links from other websites to your website through blog articles. The more high-quality backlinks you have, the higher your website will rank in SERPs.
Another important aspect of dental SEO is the website structure. The structure of your website should be easy to navigate and user-friendly. It should also be mobile-friendly, as more and more people are using their phones to search for information online. At Dental Focus Marketing, we can help you with all aspects of SEO to ensure that your business is seen, heard and visited by patients. If you’re looking to improve your dental website’s ranking in SERPs and attract more patients, then you need to invest in SEO. Dental Focus Marketing can help you get the results you want, making you more money with the increase in patients visiting you.
How to choose the right keywords
The first step in SEO is to choose the right keywords. You need to choose keywords that are relevant to your dental practice and that people are actually searching for. You can use a keyword research tool like Google Keyword Planner to help you find the right keywords.
Once you’ve chosen your keywords, you need to use them throughout your website. You should include them in your website’s title, meta descriptions, header tags, and content. You should also use them in your website’s internal links.
Complimentary consultation
If you would like to find out more about how we can assist you with your specific needs, book a complimentary consultation. We will audit your website and perform a Google health check to see where things currently stand and devise a plan of what we can do to help improve your current situation. We can discuss your goals for your practice and ensure that we tailor the plan to suit you and achieve the results you are hoping for. There is no obligation, but we’re confident that you will see the benefits of letting us do the hard work for you!