How to choose right keyword for your dental SEO plans
When it comes to marketing for a dental surgery, it is hard to know where to start, especially if you are looking to expand quickly
Choosing the right keywords for your dental website is crucial for improving your search engine rankings and attracting more potential patients.
When you need help with your dental SEO plan, call our team at Dental Focus. We have helped thousands of dental surgeries to improve their marketing plans over our nearly 20 years in business. We will be more than happy to discuss the needs of your dental surgery with you to help you expand and get more traction online.
Here’s a comprehensive guide on how we choose the right dental SEO keywords for your website.
Step 1- Define your target audience
The first step that we use when choosing the right dental SEO keywords is to understand your target audience. Who are the people you want to attract to your website? What are they searching for when they look for dental services? Once our team and yours has a clear understanding of your target audience in the dental industry, we can start researching keywords that they are likely to use in their search queries.
Step 2- Research keyword ideas
There are many tools available for researching keywords, such as Google AdWords Keyword Planner, SEMrush, and Ahrefs. These tools can help you identify popular dental-related keywords and provide you with data on their search volume, competition level, and relevance to your target audience. When researching keyword ideas, try to focus on long-tail keywords that are more targeted to service and are less competitive. For example, instead of targeting the broad keyword ‘dentist’, try targeting long-tail keywords such as ‘cosmetic dentist in [your city]’ or ‘emergency dental services near me’.
Step 3- Analyse your competitors
Another way to identify effective dental SEO keywords is to analyse your competitors’ websites. Look at the keywords they are targeting and the content they are creating. This can give you ideas on keywords you may have missed and provide insights on how to differentiate your website from those of your competitors.
Step 4- Consider user intent
User intent refers to the reason behind what your website user is looking for on your website. Are they looking for information, products, or services? Understanding user intent can help you choose keywords that are more likely to attract potential patients who are ready to book an appointment. For example, if someone searches for ‘dental implants’, they may be looking for information on the procedure or looking for a dentist who offers the service. If someone searches for ‘dental implant cost’, they may be more likely to be looking for a dentist who offers affordable dental implants.
Step 5- Optimise your website
Once you have identified the right dental- based SEO keywords for your website, it’s important to optimise your website for those keywords. This includes creating high-quality content that uses those keywords naturally, optimising your meta tags and descriptions, and ensuring your website is mobile-friendly and easy to navigate.
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