Top myths you need to stop believing about dental SEO
Marketing and SEO are essential components of any successful dental practice’s growth strategy. However, many dental surgeries believe in myths about marketing and SEO that can hinder their success. So, what’s the truth?
At Dental Focus, we have all of the expertise your dental surgery needs to grow its marketing and dental SEO, helping you to expand and grow in good time, with minimal cost.
In this article, our team at Dental Focus will discuss five common myths that dental surgeries have about marketing and dental SEO.
SEO is dead
No, it’s not; or else we wouldn’t still be here!
Many dental surgeries believe that dental SEO is no longer relevant and that paid advertising is the only way to attract new patients. However, this is far from the truth. SEO is still a vital component of any successful digital marketing strategy. While paid advertising might be helpful, it can also be expensive and may not always provide a good return on investment. Investing in SEO can help dental surgeries improve their online visibility, attract more patients, and achieve long-term success.
I don’t need social media
Some dental surgeries believe that social media is not relevant to their business and that it is only useful for consumer brands. However, social media can be an effective tool for dental surgeries to connect with potential patients and build brand awareness. Facebook, Instagram, and Twitter provide opportunities for dental surgeries to showcase their services, educate their audience, and engage with their followers. Social media can also be used to promote blog posts, share patient case studies and showcase before-and-after photos.
I can’t measure the ROI of my marketing efforts
Many dental surgeries believe that measuring the return on investment (ROI) of their marketing efforts is impossible. However, this is not true. Dental surgeries can measure the effectiveness of their marketing campaigns with tools and help such as we offer at Dental Focus. This includes tracking website traffic, monitoring leads and conversions, and analysing social media engagement. By measuring the ROI of their marketing efforts, dental surgeries can make informed decisions about where to invest their time and resources.
I don’t need a website
To be anything in 2023, let alone a successful dental surgery, you need a website!
Some dental surgeries believe that having a website is not essential and that their online presence can be established through social media alone. However, a website is a critical component of any successful digital marketing strategy. A website provides a central hub for potential patients to learn about your services, read patient studies, and book appointments. A well-designed and optimised website can also help dental surgeries improve their search engine rankings and attract more organic traffic.
I can do it all myself
While it is ambitious, it is also unlikely that you can. Sorry! Many dental surgeries believe that they can handle all their marketing and SEO efforts on their own. While it’s possible to manage some aspects of marketing and SEO in-house, it’s not always the most productive approach. Digital marketing is a complex and always-changing field that requires specialised knowledge and expertise. Working with an experienced marketing agency or consultant can help dental surgeries save time and resources while achieving better results.
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