Addressing the 7 Ps of dental marketing to create successful dental websites
The majority of dental practices have attractive dental websites in place to help inform people of their presence, whereabouts and the treatments and procedures that they can offer. However, most dental practices offer many of the same treatments; therefore, if you have a little browse, you will find that most dental websites are quite similar in that sense. It is important to have a website in place that helps you stand out from the crowd because dentistry has become an overcrowded market over the last few decades. With multiple dental practices all over the country, it is becoming tougher to find new patients to join your practice.
By making sure that your website has everything that a potential patient could need with regards to their dental requirements or any issues that they may be experiencing, you can help prevent such patients from browsing the competitors’ websites in search of more information. If you do not have a website in place, then you can be sure that you are losing multiple potential patients to your competitors and this could eventually result in the breakdown of your business.
What are the 7 Ps of dental marketing and why are they beneficial?
Here at Dental Focus Marketing, we have helped create over 1000 websites within the last two decades. Throughout this time, we have found that the best approach to creating a website that is distinguishable from others and highly personalised is to use the 7 Ps of dental marketing. Over the years, this has helped us to put together bespoke and modern dental websites for thousands of practices here in Australia and the UK. This approach allows us to thoroughly address all aspects of your practice so that, once a patient has reached your website, they can find all the information they need and will not need to browse the websites of your competitors to find out what else could be on offer.
The 7 Ps of dental marketing begin with addressing the profile of your dental practice that is used alongside your USPs to create a great homepage. The content of your website will be made up of the following Ps:
- People on your team
- Premises of your practice
- Price of your treatments and procedures
- Promises of high-quality dental care and good customer service
- Proof of such promises
- Products that you can offer your patients in the form of tailored treatment plans
- Promotions of the products that you offer
These can help differentiate you from your local competitors. Come speak with us at Dental Focus Marketing today and a member of our team will attend to you right away. We will explain how we can address each of the 7 Ps in order to find out all the relevant information about your dental practice and put together an excellent website for you. So, don’t wait any longer! Delegate the marketing of your website to our team so that we can bring in more patients to your practice and boost the success of your business.