Advantages of dental marketing
Are you still undecided about whether or not to invest in search engine optimisation and marketing for your dental surgery?
At Dental Focus, we recognise the importance and benefits of having a well thought out and constructed dental marketing plan alongside an SEO strategy. We have helped thousands of dental surgeries to reach their full potential using our marketing team.
Without further ado, here are some of the advantages of investing in dental marketing for your surgery.
Increase your surgery’s visibility
You may have the most high-tech dental surgery, in Melbourne for example, but without some clever dental marketing and SEO you will not be able to make your website and surgery visible enough to attract the patients that you want to. With our team at Dental Focus, we will always aim to make your dental surgery as visible as possible and will target marketing toward the patients who you want to attract and retain as members of your dental surgery practice.
Rank higher
Marketing and SEO help your surgery to rank higher on platforms such as Google or even Bing, which will in turn attract more clicks. More clicks on your website can be converted into real-life patients, provided that your website is attractive and flows logically. But not to worry; we can help with this area too. We have overseen the makeover of thousands of dental websites, and can assure you that our marketing strategy will help your page to rank higher on Google or whichever platform you want it to.
Save money
In years gone by, the best way to advertise your business was to put out flyers, which used up a lot of trees and cost a lot of money. In the last 10 years, these adverts have moved online, as has general marketing and now it is one of the most affordable options available for any business, wanting to attract new patients via the internet. It also has the most consistent returns and with one of our marketing plans, you will see your patient base grow within as little as 6 months.
Increases brand recognition
Almost everybody on the planet is able to recognise Colgate toothpaste; this is because of some clever marketing and brand recognition. While you may not want to aim for that level of fame (just yet!) by having a targeted marketing strategy, our team can help you to build brand recognition within your local area. This extends far beyond simply having a logo and is more based on what it is that you and your team can offer with regard to dental treatments.
Showcases your team
A key feature of having a marketing strategy which revolves around areas such as SEO, blogs and vlogs, is that it allows people to become familiar with your surgery team. And it also gives you the platform to showcase exactly what it is that you can offer to your patients. That is not to say that you will become celebrities, but there are many YouTubers and vloggers who have made a name for themselves in their specific areas, simply by highlighting exactly what it is that they know, particularly in the world of medicine. This will give you an advantage when it comes to attracting more patients.