Common FAQs about dental SEO that we are asked answered
Do you need to improve your dental surgery website’s ranking or marketing campaign but don’t know where to start? We can help!
At Dental Focus Marketing, we have nearly 20 years of expertise in dental SEO, dental marketing and the Google algorithm, and we will work with you to help get your dental surgery page onto that all-important first page of Google. Great!
Here, our team answers common queries that we receive about dental SEO to help you get a better idea of what SEO is and how we can help you with it.
What is SEO for dental surgeries, and how does it work?
Dental SEO (search engine optimisation) is the process of optimising a dental website to rank higher in search engine results pages. The goal of SEO, in general, is to increase the visibility of a dental practice’s website, making it easier for potential patients to find the practice online.
Dental-based SEO works using various tactics to improve the website’s relevance, authority, and user experience, which are all factors that search engines like Google consider when ranking websites in their SERPs. These tactics include keyword research and optimisation, creating high-quality dental content, building backlinks from reputable sources, improving website architecture, and optimising for local search.
By implementing dental-based SEO practices, our team can improve your surgery’s search engine visibility, attract more qualified traffic to its website, and ultimately generate more leads and patients for the practice.
What are keywords, and how are they important for dental-based SEO?
Keywords are specific words or phrases that describe the products or services offered by a business. Concerning dental surgeries, keywords refer to the terms and phrases that people search for when looking for dental services or information related to dentistry.
To determine the right keywords to target, our team at Dental Focus Marketing will conduct keyword research to understand the search behaviour of their target audience and the keywords they use to find dental services. Once the keywords have been identified, they can be incorporated into various elements of a website, such as a page title, headings, content, and meta tags, to improve the website’s relevance for those keywords. Simple!
How can I create dental content for my dental surgery website to improve my SEO?
It seems easy but can be tricky, which is why it is always better to seek the help of a marketing team that is trained in dental-based SEO.
But a couple of options include providing helpful and informative content related to dentistry, such as dental health tips, FAQs, and educational blog posts; this can establish your website as an authoritative source in your industry. If this is too much, our marketing writers at Dental Focus Marketing can do this for you!
What are some common SEO mistakes to avoid?
Over the last few years, Google has become very specific about issues arising from SEO misuse, and we will always avoid the no-nos on Google’s lists. Things like keyword stuffing, duplicate content and ignoring mobile optimisation are some of the crucial areas you need to avoid.
Why is social media important for SEO related to dental surgeries?
By incorporating social media into your dental-based SEO strategy, you can increase your online visibility, build your brand, and drive more traffic to your website, ultimately leading to more patient leads for your dental practice. So, it’s a great platform to use!