Commonly searched queries about dental marketing answered
The internet is a great place to search for gossip about celebrities, look for new curtains and search for services.
It all becomes a bit more complicated when it comes to using the internet to advertise services, such as dental care! It is not as simple as having a website. However, that is part of it, and many dental surgery managers and owners become confused about the best options to advertise and promote their businesses.
Luckily, some teams can help with this, and ours is undoubtedly the best!
At Dental Focus Marketing, our team knows all there is to know about successful dental marketing. We will always be happy to advise dental surgeries on the best options available to grow their dental surgery online, thus increasing their patient list.
But, of course, before you call us, you may have questions about dental marketing and what we can offer. So, read on to learn the answers to frequently searched queries about marketing for dental surgeries.
How do I attract new dental patients to my surgery?
Contact our team to discuss dental marketing plans and search engine optimisation, or SEO, strategies.
You will need a website as a base point, and we will ensure that your website is easy to navigate, has high-quality, plagiarism-free content, and is optimised for search engines to rank it. We will also use social media platforms such as Facebook, Instagram, and Twitter to reach out to potential patients and engage with your current patient base on your behalf. These are just two examples, so call us to discuss what we think is best for your surgery to attract new patients.
How do you increase patient retention in a dental practice?
Of course, having a thriving dental surgery isn’t only about getting new patients; it is also about retaining the ones that you have.
A crucial way is to use appointment reminders; send out reminders via email, text, or phone call to reduce missed appointments and remind patients that they have a check-up scheduled. It is also worth having an appointment booking and rescheduling section on your website, which we can put in to allow patients to manage their appointments on the go.
How do you measure the success of marketing efforts?
In short, we look at tracking information and analytics. We can track the number of visitors to your website and the traffic sources to determine which marketing techniques are driving the most traffic. We also track the number of new patient inquiries and appointments generated from your marketing efforts and measure the percentage of patients who return to your practice after their first appointment.
How long does it take before our surgery sees results?
This varies based on where you are and the extent of the plan. For example, if you are in a city, it can take six months to notice a change in enquiries, etc. But if you are more remote, it may happen sooner.
How do I create a marketing plan?
When you call our team, you won’t have to create one; we will do it all for you! Of course, we value your insight into the process, but we will oversee everything from the design of your website to social media management, so you can focus on your work rather than the digital elements.